The ideal candidate will be located in the Eastern or Central time zones; within 1 hour of a major airport
Essential Duties & Responsibilities:
Portfolio Strategy & Lifecycle Ownership
Own end-to-end lifecycle management for assigned Stago solutions (launch, growth, optimization, and sunset)
Define and execute portfolio strategy aligned to corporate growth objectives
Manage the 4 Ps (Product, Price, Place, Promotion) within a solutions-based framework
Identify opportunities and develop business cases for portfolio expansion or enhancement
Continuously assess portfolio performance and adjust strategy based on market dynamics
Market & Customer Insight Leadership
Develop deep understanding of customer workflows and pain points, clinical and operational drivers, market trends, reimbursement landscape and competitive positioning.
Build and maintain a robust competitive intelligence framework to inform strategy
Translate insights into clear value propositions and differentiated positioning
Serve as the voice of the customer internally
Commercial Enablement & Go-to-Market Execution
Lead development and execution of go-to-market strategies for new and existing solutions
Deliver comprehensive launch plans including forecasting and demand planning, sales enablement tools and training and, Customer-facing messaging and value narratives.
Equip Sales, Applications, and Service teams with clear, compelling tools to drive adoption and retention
Partner with Market Access to support value-based selling and ensure a clear path to market in the US and Canada
Cross-Functional Leadership
Act as the central leader across Sales, Clinical Applications, Service & Support, Digital/IT, Supply Chain, Global Marketing:
Represent the North American market in global product development initiatives
Ensure alignment between global strategy and regional execution
Customer Value & Thought Leadership
Define and articulate the clinical, operational, and economic value of Stago solutions
Support development of clinical evidence, white papers and publications and customer case studies
Engage key opinion leaders (KOLs) and strategic customers to validate and strengthen positioning
Drive messaging that connects solutions to patient impact and lab performance outcomes
Business Performance & Analytics
Own revenue and volume forecasting for assigned portfolio
Monitor key performance indicators such as market share, adoption rates, customer retention, profitability.
Leverage data and analytics to guide decision-making and identify growth opportunities
Manage budgets and ensure execution within financial targets
Operational Excellence
Lead and manage projects with clear timelines, ownership, and deliverables
Ensure disciplined execution across all marketing initiatives
Maintain alignment with compliance, regulatory, and quality requirements
Assist in preparation of reports and action plans to support the activities related to complaint analysis for Quality Systems reviews.
Interacts with and is the communication conduit between global marketing product managers and SNA for products in your area of responsibility
Special projects as assigned by leadership.
Education and/or Experience:
Bachelor's degree (BA/BS) in related field from four-year college or university required, plus 4 to 6 years related experience required. Healthcare, diagnostics, medical technology, product management, managing digital products, sales or laboratory environments strongly preferred.
Medical technologist background a plus and advanced degree (MBA, MS, or clinical background) preferred.
Must be able to travel up to 50% of the time. Must be able to travel internationally.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This job requires the individual to be fully vaccinated against COVID-19, absent a legally required accommodation, as determined by customer requirements.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.
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