Note: The job is a remote job and is open to candidates in USA. InMarket is a leader in consumer intelligence and real-time activation, and they are seeking a Director of GTM Marketing for their Measurement business. This role involves leading the go-to-market strategy and execution, driving revenue growth, and ensuring marketing aligns with business outcomes.
Responsibilities
- Develop and lead the comprehensive GTM strategy aligned to Measurement revenue goals
- Translate business objectives into clear quarterly marketing priorities and execution plans
- Own positioning, packaging, differentiation, and commercialization strategy
- Drive disciplined launch execution across pre-launch, launch, and in-market phases
- Ensure all marketing investments ladder directly to business impact
- Serve as strategic marketing partner to the GM of Measurement
- Align on growth targets, market priorities, and competitive strategy
- Collaborate with Sales leadership to align marketing support to pipeline needs
- Identify gaps in seller readiness, positioning, or proof and proactively address them
- Participate in key business reviews and revenue discussions
- Oversee Product Marketing for Measurement and ensure clarity of narrative and value proposition
- Ensure every launch includes defined readiness checkpoints, training, and adoption plans
- Drive message consistency across sales materials, content, PR, and demand programs
- Strengthen competitive positioning and objection handling across the field
- Align and prioritize shared marketing resources in support of Measurement growth, including: Brand & Communications, Content & Partner Marketing, Sales Marketing, Demand Generation, Digital Marketing, Sales Enablement, Marketing Operations
- Ensure Measurement priorities are clearly translated into actionable programs
- Drive alignment across hub-and-spoke teams in a matrix organization
- Own marketing pipeline contribution targets for Measurement
- Define and track KPIs tied to awareness, engagement, pipeline, and revenue influence
- Review performance regularly with the GM and Sales leadership
- Adjust strategy and allocation based on performance insights
- Define the strategic narrative for Measurement in partnership with Brand & Communications
- Shape research, insights, and content priorities to support key story pillars
- Ensure PR and thought leadership efforts reinforce business differentiation
- Identify opportunities to influence category conversations
Skills
- 12+ years of experience in GTM leadership, Product Marketing, or business-line marketing
- Proven track record owning marketing for a revenue-generating business or division
- Experience partnering directly with GMs and Sales leaders
- Strong background in measurement, ad tech, martech, SaaS, or data-driven B2B environments
- Demonstrated success driving pipeline growth and commercialization impact
- Experience operating in a matrixed organization
- Strong executive presence and cross-functional leadership skills
- Business-first mindset with marketing expertise
- Highly accountable and outcome-oriented
- Decisive and comfortable operating with speed
- Strong collaborator who can align diverse stakeholders
- Data-driven with a bias toward action
Benefits
- Stock options
- Flexible vacation
- Medical, dental and Flexible Spending Account (FSA)
- Company Matched 401(k)
- Unlimited PTO (within reason)
- Talented co-workers and management
- Agile Development Program (For continued learning/professional development)
- Paid Parental Leave
Company Overview