Senior Retention Manager

Requirements • 6+ years of experience in subscription-based businesses, with at least 4+ years passionate about retention, • Proven track record of developing and accomplishing successful business and growth strategies, • Strong analytical and experimentation skills, with proficiency in Excel and PowerPoint, • Experience bringing to bear data and insights to inform decision-making and optimize performance, • Competence in commercial matters, with an understanding of business economics and market dynamics, • Collaborative approach with experience working across multiple teams and functions, • Strong problem-solving skills and a practical approach, • Creative problem solver with the ability to develop innovative strategies, • Bachelor’s degree or equivalent experience, • (Desirable) Experience working in global organizations and across multiple regions, • (Desirable) Familiarity with the gaming industry and/or broader entertainment landscape What the job involves • Join one of the world’s largest and most dynamic gaming subscription services, • As part of the PlayStation Plus In-Life Growth team, you will play a pivotal role in bringing to bear the value of our existing customer base, • This team is responsible for growing customer lifetime value through outstanding monetization strategies, using a broad range of commercial levers to deepen player engagement and strengthen retention, • In this role, you will lead the creation and implementation of the PlayStation Plus retention strategy, • You will be responsible for initiatives aimed at lowering churn, growing renewals, and strengthening long-term customer dedication, • Success requires strong collaboration—you will work closely with teams across Product, Engagement, Payments, and the wider PlayStation Plus group to deliver unified, effective retention plans, • Operating globally, you will apply your deep knowledge of regional behaviors and market trends, • You will customize strategies to fit both worldwide goals and local market demands, • You will collaborate with partners across Europe, the Americas, and Asia to align priorities, share plans clearly, and ensure smooth implementation, • Lead, establish, and carry out the international PlayStation Plus retention approach, • Build, launch, and continuously optimize retention initiatives to drive customer lifetime value and reduce churn, • Collaborate across departments including Product, Engagement, Payments, and Acquisition teams to coordinate strategies and implementation, • Manage key retention touchpoints across the customer lifecycle, optimizing renewal and engagement moments, • Leverage data, experimentation, and machine learning models to identify “next best actions” and deliver personalized retention strategies, • Coordinate retention promotional budgets, ensuring strong return on investment across ATL and BTL initiatives, • Communicate retention strategies and performance insights to collaborators at all levels, driving alignment and agreement, • Contribute to global service trading meetings, including reporting and performance tracking of key retention benchmarks, • Proactively identify risks and opportunities, developing mitigation and acceleration plans as needed, • Effective creation and implementation of retention strategies, • Delivery against renewal rate and churn reduction targets, • Innovation and continuous improvement of retention initiatives, • Strength and impact of strategic recommendations and execution plans, • Ability to influence collaborators and drive meaningful change across the business Apply tot his job Apply To this Job