Note: The job is a remote job and is open to candidates in USA. NETGEAR is a company focused on innovative networking products that enhance connectivity. The Senior Product Marketing Manager (AV Solutions) will own the market strategy and positioning for NETGEAR's AV portfolio, translating complex technologies into customer value for a range of stakeholders in the AV ecosystem.
Responsibilities
- Assess market opportunities across Pro AV segments (corporate, education, hospitality, entertainment, live events, broadcast)
- Track industry trends across AV-over-IP protocols, broadcast transport technologies, deployment models, and integrator workflows
- Maintain understanding of technologies including multicast networking, QoS, IGMP, PTP, VLANs, SMPTE/ST 2110 standards, Dante, NDI, SDVoE, AES67, and emerging AV-over-IP ecosystems
- Define buyer and influencer personas (integrators, consultants, engineers, IT/AV hybrid teams)
- Identify core AV pain points (“headaches”) and clearly articulate how we solve them (“aspirins”)
- Develop AV-specific product and solution positioning that speaks the language of integrators, consultants, and engineers
- Translate complex networking and AV technologies into compelling customer value and deployment outcomes
- Create messaging frameworks with key pillars, proof points, and deployment scenarios
- Clearly differentiate NETGEAR Enterprise AV solutions from competitive alternatives
- Ensure AV messaging aligns with — but is distinct from — IT networking narratives
- Weave together switches, management, profiles, and AV-optimized features into cohesive solution stories
- Define how AV products fit into larger AV and broadcast system designs and workflows
- Simplify complex AV networking concepts into approachable, repeatable stories
- Develop customer and sales-facing content (solution briefs, infographics, application guides, competitive battlecards, FAQs, videos)
- Create vertical use case and workload-based content for AV environments
- Own AV product messaging and positioning for launches
- Partner with Project Management to deliver NPI collateral
- Create AV-specific launch assets including solution briefs, application guides, FAQs, and sales tools
- Support analyst briefings, industry events, webinars, and trade shows
- Provide market and integrator insight to influence roadmap and feature decisions
- Translate technical capabilities into AV-relevant value
- Partner on AV and broadcast-specific messaging frameworks and industry story opportunities
- Equip sales and technology partners with clear AV and broadcast narratives that accelerate deal cycles
Skills
- 8+ years experience in Product Marketing or Solutions Marketing
- Experience in AV, networking, or adjacent infrastructure market (mandatory)
- Strong technical understanding of AV networking and AV-over-IP ecosystems
- Familiarity with protocols and technologies such as Dante, NDI, SDVoE, AES67, multicast, QoS, IGMP, PTP, VLANs, and Layer 2/Layer 3 networking concepts
- Deep understanding of buying motions and partner ecosystems in AV and broadcast worlds
- Proven ability to build messaging frameworks and solution narratives
- Experience developing launch collateral, sales enablement assets, and technical marketing materials
- Strong cross-functional collaboration skills
- Exceptional storytelling and communication abilities
Company Overview
We turn ideas into innovative networking products that connect people, power businesses, and advance the way we live. It was founded in 1996, and is headquartered in Baar, Zug, CHE, with a workforce of 1001-5000 employees. Its website is https://www.netgear.ch/.