Note: The job is a remote job and is open to candidates in USA. Playbook is seeking a Social Media Lead who specializes in organic content strategy to enhance the growth and revenue of top creators. The role involves developing tailored social media strategies, analyzing performance, and creating educational resources for creators, while also leveraging AI for future tools.
Responsibilities
- Develop bespoke social media strategies for Playbook's top creators
- Research viral trends, algorithm updates, and new platform features across Instagram and TikTok
- Track and analyze creator performance on a weekly basis
- Conduct weekly viral content analysis and share key insights with the team
- Publish a recurring newsletter covering social media trends relevant to our creator verticals
- Lead community calls or webinars as needed
- Provide feedback and strategic support for paid advertising creative
- Contribute to creator education, curriculum, and training
- Build launch marketing kits with step-by-step templates, post formats, captions, timing, and execution guidance
- Develop challenge marketing kits using the same structured approach
- Create best-practice posting frameworks for key creator verticals, including Fitness, Yoga, CrossFit, Moms & Dads, and more
- Develop expertise in content strategies for both lead generation and conversion, then teach those strategies to creators
- Provide guidance on ad creative strategy, recognizing that strong paid performance starts with strong organic content
- Stay current on the latest editing tools, workflows, and best practices
- Coach creators and Creator Managers on editing techniques that improve speed, hooks, retention, and overall performance
- Own social growth tracking for Playbook's top 50 creators
- Identify the biggest growth opportunities and the largest performance gaps each week
Skills
- You have a genuine obsession with social media and stay ahead of algorithm changes before they become mainstream
- You've developed content strategies for creators, brands, or talent at scale
- You can turn complex strategy into simple, actionable templates that creators can execute without additional guidance
- You understand the relationship between organic content and paid acquisition
- Comfortable working across fitness, wellness, and lifestyle verticals
- You're AI-savvy and excited about building tools that scale this work
Company Overview