Note: The job is a remote job and is open to candidates in USA. Knowt Inc. is seeking a Social Media Marketing Lead to manage their high school social presence on TikTok and Instagram. The role involves content creation, growth iteration, and performance reporting to engage a high school audience and drive website subscriptions.
Responsibilities
- Own the @getknowt TikTok and Instagram accounts day to day, posting content daily for a high school audience
- Take content from idea to publish: hooks, scripts, filming, editing, and captions
- Speak directly to what high schoolers are dealing with, AP exams, the SAT and ACT, studying, test stress - and make it feel relatable
- Turn Knowt's product into content students actually want to watch and use
- Ensure every post feels native to the platform and to high school/Gen-Z culture
- Constantly test hooks, formats, storytelling angles, and CTAs to find repeatable winning formulas
- Tie content to the high school calendar to catch students exactly when they need Knowt
- Turn platform trends, audience behavior, and performance insights into new content concepts
- Iterate daily based on what the data shows
- Track and report on content performance with clear recommendations for what to scale, improve, or stop
- Measure success across views, watch time, interactions (saves, shares, comments), and most importantly, website subscriptions
Skills
- Has experience creating and growing short-form content, ideally for high school, edtech, or exam-prep audiences
- Deeply understands high school students' daily struggles, AP courses, the SAT and ACT, and the pressure that comes with them
- Has a strong understanding of what goes viral on TikTok and Instagram and why
- Is data-driven, making decisions off view and conversion metrics, not vibes
- Is obsessed with testing, learning, and finding scalable growth through content
- Is comfortable on camera and/or scripting for creators
- Own the @getknowt TikTok and Instagram accounts day to day, posting content daily for a high school audience
- Take content from idea to publish: hooks, scripts, filming, editing, and captions
- Speak directly to what high schoolers are dealing with, AP exams, the SAT and ACT, studying, test stress - and make it feel relatable
- Turn Knowt's product into content students actually want to watch and use
- Ensure every post feels native to the platform and to high school/Gen-Z culture
- Constantly test hooks, formats, storytelling angles, and CTAs to find repeatable winning formulas
- Tie content to the high school calendar to catch students exactly when they need Knowt
- Turn platform trends, audience behavior, and performance insights into new content concepts
- Iterate daily based on what the data shows
- Track and report on content performance with clear recommendations for what to scale, improve, or stop
- Measure success across views, watch time, interactions (saves, shares, comments), and most importantly, website subscriptions
- Bonus points if you've taken AP exams, the SAT, or the ACT yourself
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