Note: The job is a remote job and is open to candidates in USA. Lithia & Driveway is a leading company in the automotive and electric vehicle industries, and they are seeking an SEO Content Specialist to create engaging and SEO-optimized content. The role involves website optimization, developing SEO strategies, and collaborating with various teams to enhance organic visibility and drive traffic.
Responsibilities
- Develop and optimize websites for both mobile and desktop
- Identify common search trends using industry tools and create content to boost organic visibility
- Research, write, and edit SEO-focused content, including meta titles, descriptions, headlines, and image tags
- Monitor competitor activities and search trends to gain insights and propose innovative strategies
- Partner with Paid Media/SEM teams, Marketing Managers, and vendor partners to align strategies and build custom content
- Conduct regular audits to identify content/keyword gaps and maintain website accuracy
- Stay updated on Lithia events, OEM product releases, and vehicle refreshes to propose relevant content
- Lead and mentor Online Content Specialists, develop growth plans, and foster collaboration
- Own strategic campaigns, initiate seasonal content, and develop efficient processes to ensure effective communication
Skills
- 2–5 years of professional SEO experience, with agency experience preferred
- Strong attention to detail with a consistent focus on delivering high-quality work
- Proficient in front-end technologies including HTML, CSS, and JavaScript
- Experience with design tools such as Adobe Photoshop, InDesign, and Dreamweaver
- Solid understanding of SEO best practices, including UTM tracking and web analytics (Google Analytics)
- Ability to design, edit, and optimize images for web performance
- Excellent written and verbal communication skills
- Demonstrated ability to manage multiple priorities with a strong sense of urgency in a fast-paced environment
- Leadership experience mentoring teammates and presenting in team or stakeholder meetings
- High School graduate or equivalent, 18 years or older required
- Experience using AI-powered SEO tools strongly preferred
Benefits
- Competitive pay
- Medical, Dental and Vision Plans
- Paid Holidays & PTO
- Short and Long-Term Disability
- Paid Life Insurance
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Lithia Learning Center
- Vehicle Purchase Discounts
- Wellness Programs
Company Overview
Lithia & Driveway is an automotive dealership network headquartered in Medford, Oregon. It was founded in 1968, and is headquartered in Medford, Oregon, USA, with a workforce of 10001+ employees. Its website is https://www.lithiadriveway.com/.