Note: The job is a remote job and is open to candidates in USA. Elemica is a leading provider of Digital Supply Chain Management solutions, seeking a Senior Manager, AI Marketing Operations to enhance their partnerships with enterprise clients. This role involves leading AI-driven marketing initiatives and optimizing demand unit-based marketing models to improve conversion efficiency and pipeline velocity.
Responsibilities
- Lead AI or analytics-driven initiatives and effectively communicate the Elemica story of innovating and digitizing supply chain connectivity
- Design, deploy, and optimize demand unit–based marketing models including buying group identification, intent-based segmentation, and conversion path multi-touch attribution across campaigns and channels
- Align AI applications (e.g., predictive scoring, account intent modeling, next-best-action engines) with demand unit frameworks to improve pipeline velocity and conversion efficiency
- Evaluate and implement MarTech tools spanning data enrichment, personalization, attribution, and AI-powered campaign optimization
- Collaborate cross-functionally with demand gen, BDR, Sales and Product Marketing teams, as well as with RevOps and data science partners
- Manage small to mid-sized teams or agencies, establishing OKRs, and driving measurable AI-enabled performance improvements
Skills
- 8-12 years of progressive experience in marketing operations, digital marketing, or growth marketing, including 2-3 years leading AI or analytics-driven initiatives
- Demonstrated success designing, deploying, and optimizing demand unit–based marketing models including buying group identification, intent-based segmentation, and conversion path multi-touch attribution across campaigns and channels
- Proven track record of aligning AI applications (e.g., predictive scoring, account intent modeling, next-best-action engines) with demand unit frameworks to improve pipeline velocity and conversion efficiency
- Hands-on experience with marketing automation and CRM platforms such as Salesforce, Pardot, or HubSpot, including integration of AI and advanced analytics features
- Skilled at evaluating and implementing MarTech tools spanning data enrichment, personalization, attribution, and AI-powered campaign optimization
- Strong cross-functional collaboration background, working with demand gen, BDR, Sales and Product Marketing teams, as well as with RevOps and data science partners
- Experience operating in enterprise B2B SaaS or complex enterprise GTM environments, managing long-cycle, multi-persona buying processes
- Familiar with data privacy, governance, and ethical AI frameworks relevant to marketing data and automation
- Demonstrated cross-functional team leadership experience, managing small to mid-sized teams or agencies, establishing OKRs, and driving measurable AI-enabled performance improvements
- Deep understanding of demand unit frameworks, buying group analytics, and funnel progression modeling
- Proficient with AI-enhanced analytics and visualization tools (Power BI, Clari, Tableau, Looker, etc.) and predictive modeling techniques for marketing attribution and forecasting
- Experience with data integration and workflow automation platforms (e.g., Zapier, Tray.io, Snowflake, or API-based MarTech integrations)
- Working knowledge of machine learning concepts (predictive analytics, NLP, clustering, recommendation models) as applied to marketing automation
- Advanced Excel or Python skills for data transformation and insight generation preferred
- Able to translate technical models into business insights and articulate ROI clearly to senior stakeholders
- Strategic, structured thinker who can connect AI, analytics, and demand unit strategy to revenue outcomes
- Excellent communicator and influencer across marketing, sales, and IT
- Curious, iterative mindset, balances innovation with operational discipline
- Strong project management skills with an ability to execute amidst evolving priorities and technology landscapes
- Bachelor's Degree in Marketing, Business, Data Science, or related field required
- Master's degree in Marketing Analytics, AI/ML, or MBA with analytics focus preferred
- Certifications in SiriusDecisions Demand Waterfall, Salesforce AI, or advanced MarTech operations are advantageous
Benefits
- Customer-centric work
- Cutting-edge supply chain technology and innovation
- Flexible work locations
- Competitive compensation packages
- Inclusive parental leave policy that supports all parents and careers
- Personal and pet insurance options
- Flexible time offandpaid holidays
- 401k andbonus program
- Wellness andmental health initiatives
- Generous employee referral bonus program
- Fun work environment
Company Overview
Elemica is the Supply Chain Operating Network for the process industries. It was founded in 2000, and is headquartered in Exton, Pennsylvania, USA, with a workforce of 201-500 employees. Its website is http://www.elemica.com/.