Note: The job is a remote job and is open to candidates in USA. HR Pals is seeking a Senior AI & Growth Marketer who thrives on experimentation and speed in the rapidly evolving world of AI marketing. The role involves launching and iterating campaigns, analyzing results, and uncovering growth opportunities by leveraging AI and customer insights.
Responsibilities
- Rapidly launch and iterate campaigns across paid, owned, and emerging channels
- Build highly targeted campaigns for specific industries, buyer personas, and use cases for highly technical solutions
- Work with the Design Team to use AI to create and test messaging, ad creative, landing pages, and content at high velocity
- Analyze results, identify patterns, and quickly scale what works
- Continuously research customers, industries, and market trends to uncover new growth opportunities
- Translate customer insights into experiments faster than competitors can react
- Partner closely with product marketing, sales, and customer-facing teams to understand buyer challenges and market shifts
Skills
- Experience in rapidly launching and iterating campaigns across paid, owned, and emerging channels
- Ability to build highly targeted campaigns for specific industries, buyer personas, and use cases for highly technical solutions
- Experience working with design teams to use AI to create and test messaging, ad creative, landing pages, and content at high velocity
- Strong analytical skills to analyze results, identify patterns, and quickly scale what works
- Continuous research skills to uncover new growth opportunities in customers, industries, and market trends
- Ability to translate customer insights into experiments faster than competitors can react
- Experience partnering closely with product marketing, sales, and customer-facing teams to understand buyer challenges and market shifts
- Natural curiosity about how businesses operate
- Ability to thrive in a complex B2B market
- Enjoyment in researching industries, markets, and customer problems
- Preference for testing ideas over debating them
- Energy from learning new things quickly
- Daily use of AI to increase speed and effectiveness
- Focus on discovering what works rather than defending initial ideas
- Enjoyment in operating with a high degree of ownership and autonomy
- Belief that most marketing teams under-test and over-plan
Company Overview
HR Pals is a recuitment organization that provides human resources, payroll and consulting services. It was founded in 2014, and is headquartered in Los Angeles, California, USA, with a workforce of 51-200 employees. Its website is https://hrpals.com/.