Note: The job is a remote job and is open to candidates in USA. TeeTurtle is a consumer products company that creates nerdy toys, games, apparel, and accessories. They are seeking a Senior E-Commerce & Digital Marketing Manager to oversee e-commerce sales and marketing activities, ensuring exceptional customer experiences and optimizing performance across various platforms. The role involves managing marketing campaigns, analyzing sales data, and coordinating with internal teams to drive e-commerce initiatives.
Responsibilities
- Execute integrated marketing campaigns, including email marketing, paid advertising, and social media, to drive on-site performance, support ROI goals, and align with financial targets
- Monitor and track KPIs across marketing channels; analyze campaign performance; prepare actionable insights; recommend data-driven optimizations; and identify new opportunities for testing or improvement
- Stay current on competitor marketing activities and customer sentiment through informal market research activities, including newsletter monitoring, industry publications, online price checking, and customer feedback review, to inform recommendations for pricing, product development, and marketing
- Coordinate with the graphic design team to ensure all required assets are finalized, meet necessary specifications, and are delivered promptly for Amazon, e-commerce, and wholesale channel requirements
- Review licensed marketing submissions and support the approval process to confirm licensor requirements align with marketing guidelines and to help keep items moving through approval steps for on-time release
- Own day-to-day e-commerce product management activities; apply current e-commerce best practices; coordinate with external e-commerce vendors; and track vendor follow-through to support successful tech-related projects
- Implement e-commerce plans so product launches, marketing promotions, and evergreen campaigns meet specifications, align with internal best practices, and support a cohesive end-to-end user experience
- Monitor and track sales performance to daily sales targets by brand to ensure historical performance is accurately documented
- Identify opportunities to improve conversion rates, average order value (AOV), and overall customer experience across the e-commerce platform
- Maintain and audit the accuracy and quality of product data, descriptions, and imagery on the website and external marketplaces, partnering with internal teams to resolve gaps
- Propose sales promotion calendar recommendations aligned with established guidelines to support the annual planning process
- Manage assigned e-commerce initiatives from planning through launch, including new product launches, website feature rollouts, and seasonal sales campaigns
- Establish clear project scopes, develop detailed work breakdown structures, and set realistic deadlines using project management methodologies to ensure projects are completed on time and within budget
- Coordinate with internal teams such as Customer Service, Graphic Design, Product Development, Creative, and Operations, and external partners such as IT Geeks, Klaviyo, and Shopify, to complete project objectives and flag billing, hours, cost, or value concerns for review
- Track project progress against goals, manage risks and dependencies, and provide regular status reports to stakeholders and senior management
- Support project evaluation by preparing cost-benefit analyses that summarize strategic value, financial viability, resource needs, and alignment with organizational goals
- Estimate potential project returns, including revenue gains, cost savings, and intangible benefits, against projected resource expenditure and investment, and provide recommendations on prioritization
- Provide regular feedback, coaching, and goal-setting to drive performance and engagement
- Communicate business priorities, direction, and announcements with team to support organizational alignment
- Create and maintain reference materials, process documentation, campaign information, and project trackers to ensure information is accurate, available, and easy to use
- Conduct weekly and monthly team meetings, lessons learned meetings and root cause analysis meetings to solve problems and drive continuous improvement
Skills
- Bachelor's degree or equivalent years of experience
- Minimum 3-5 years of experience
- Required: Google Suite, including advanced Google Sheets proficiency
- Shopify (or comparable e-commerce platform)
- Klaviyo or comparable email marketing platforms
- Paid digital advertising platforms
- Social media management tools
- Commitment to Diversity, Equity, and Inclusion
- Ability to travel (est. 1-2 times per year)
- U.S. Residency
- Tiktok Shop
Benefits
- Up to 15% bonus eligibility
- Medical, dental, and vision coverage through our ICHRA program, with monthly company contributions toward coverage
- 20+ days of PTO annually, increasing by 1 day for each year of service, plus paid holidays
- 401(k) with a company match
- 75% employee discount and free shipping on TeeTurtle.com and UnstableGames.com
- Flexible, remote-first work environment that supports work-life balance
Company Overview
TeeTurtle makes ultra-soft, funny, and cute tee shirts for gamers, nerds, and pop culture lovers. It was founded in 2012, and is headquartered in Missouri City, Texas, USA, with a workforce of 51-200 employees. Its website is http://www.teeturtle.com/.