Note: The job is a remote job and is open to candidates in USA. Moore is a data-driven constituent experience management company focused on building donor experiences through various media. They are seeking a Senior Creative Writer - Fundraising/TV to develop compelling narratives for fundraising campaigns, collaborating closely with cross-functional teams to deliver impactful storytelling.
Responsibilities
- Develop breakthrough concepts and scripts for DRTV, CTV, and social campaigns
- Transform real stories and raw footage into emotionally resonant, high-converting narratives
- Apply fundraising strategy to every script, driving urgency, clarity, and donor action
- Collaborate cross-functionally to bring campaigns to life, from pitch to final delivery
- Present work directly to clients with clarity, confidence, and strategic rationale
- Write powerful, mission-driven scripts for DRTV, CTV, and social campaigns that inspire belief, deepen connection, and drive giving
- Honor and translate each organization’s voice, values, and purpose into authentic, emotionally resonant storytelling
- Develop concepts and messaging that center the mission, bringing donors closer to the people, causes, and outcomes they make possible
- Deliver high volumes of thoughtful, high-quality work in a fast-paced, collaborative environment
- Shape real stories and unscripted footage into narratives that are both truthful and transformative
- Identify moments of humanity, hope, and urgency that elevate both the story and the cause
- Partner with creative, production, and strategy teams to ensure every piece of work reflects the mission with clarity and integrity
- Apply fundraising strategy in service of the mission, balancing urgency with trust, and performance with respect for the audience
- Use audience insights and results to continually strengthen storytelling, deepening both donor engagement and long-term loyalty
- Present work with confidence and heart, articulating not just what the story is, but why it matters
- Leverage emerging tools, including AI, to enhance the creative process while keeping mission and authenticity at the center
- Champion work that advances both immediate impact and enduring connection to the cause
Skills
- 7+ years of experience writing & producing for DRTV, CTV, or direct response video, ideally within nonprofit or purpose-driven organizations
- Written / produced spots at various lengths for the same storytelling aspect (2 minute to 7 seconds)
- Proven ability to craft meaningful stories from raw footage while preserving authenticity and dignity
- A mission-first storyteller who understands how narrative drives both action and connection
- Deep knowledge of fundraising principles, donor psychology, and emotionally intelligent storytelling
- Portfolio that reflects both measurable impact and a strong sense of purpose
- Ability to use performance insights to strengthen future work without losing the heart of the mission
- Collaborative, thoughtful, and confident, able to represent the work with clarity, conviction, and respect for the cause
- Experience with Brand Advertising is a plus!
Benefits
- Comprehensive healthcare
- Paid holidays
- Generous paid time off
Company Overview