Note: The job is a remote job and is open to candidates in USA. Piedmont Global is a Strategic Globalization Organization that helps enterprises and government agencies navigate across diverse languages and markets. They are seeking a Marketing Lead for Content & Demand Generation to oversee the content strategy, manage the editorial calendar, and ensure effective content distribution across various channels.
Responsibilities
- Own and manage the cross-channel editorial calendar in ClickUp, coordinating publishing schedules across blog, newsletter, webinars, LinkedIn, and events
- Plan content themes quarterly, tied to PG's solution pillars, industry verticals, product launches, and policy moments
- Build repeatable repurposing workflows so every major content asset gets broken down into derivative pieces across channels
- Coordinate with sales, solution leads, and SMEs to align content timing with pipeline priorities and campaign cycles
- Track what's working. Kill what isn't. Use performance data to actively reshape the calendar
- Own the newsletter strategy, production schedule, and distribution via HubSpot and LinkedIn
- Curate a mix of original content, repurposed assets, and industry commentary with the help of in-house SMEs
- Monitor engagement metrics and use them to shape future editions: what gets opened, what gets clicked, what falls flat
- Plan and produce webinars from concept through post-event content repurposing
- Coordinate with speakers, partners, and internal teams on prep, promotion, and production
- Manage day-of production and ensure a smooth experience for attendees and presenters
- Turn recordings into clips, blog posts, newsletter content, and social assets
- Partner with executives to develop their LinkedIn content strategies and posting cadence
- Source and pitch external opportunities - podcast interviews, contributed articles in industry publications, pull quotes in research studies - to build backlinks, expand reach, and create content we can repurpose
- Conduct regular interviews and briefings, then draft posts, articles, and commentary that read like the executive wrote them, because the voice has to be theirs
- Own the press release pipeline: announcements, launches, certifications, awards, partnerships
- Monitor engagement and refine the approach based on what resonates with their networks
- Build a lightweight, sustainable process so this doesn't become a bottleneck for anyone involved
- Build and maintain content production workflows using tools like HubSpot, ClickUp, and Claude
- Design repeatable systems for turning long-form content into multi-channel assets
- Measure content performance across channels and use data to drive editorial decisions
- Identify and implement AI-assisted workflows that improve speed and consistency
- Document processes so the content engine doesn't depend on any single person's memory
Skills
- 3-5 years of experience in content marketing, ideally in B2B or SaaS
- Ownership of at least one content channel from scratch (a newsletter, blog, webinar program, or similar)
- A systems mindset
- Specific examples of how you're using AI in your work today
- The ability to write for executives, decision-makers, and the buying committee
- Organized and detail-oriented
- Creativity and rigor in equal measure
- Clear, direct communication and comfort working independently in a remote environment
- Strong understanding of SEO, AEO, and content optimization best practices
- Proficiency in content management systems (CMS) and marketing automation platforms (e.g., HubSpot)
- Familiarity with project management tools (e.g., ClickUp), design tools (e.g., Canva, Adobe Suite), analytics platforms (e.g., Google Analytics), and AI-powered marketing tools and workflows
- Experience with HubSpot CMS
- Basic video/audio editing
- Have worked in the language services, localization, or globalization space
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