Note: The job is a remote job and is open to candidates in USA. KR Wolfe is a growing organization specializing in installation, integration, field service, and renovation solutions that bring today’s technology to life. The Marketing Content & Event Specialist will support brand growth, strengthen industry presence, and drive lead generation across key verticals by developing compelling content and executing strategic events.
Responsibilities
- Develop and manage a strategic content calendar aligned with KR Wolfe’s growth priorities
- Create high-impact content including:
- Case studies highlighting project success and client outcomes
- Industry-specific thought leadership (healthcare, veterinary, pharmacy, and OEM partnerships)
- Social media content for brand and executive visibility
- Website copy, email campaigns, and sales enablement materials
- Translate technical services (installation, integration, field service, construction, and healthcare renovation) into clear, compelling marketing narratives
- Partner with operations and project teams to capture real-world insights, project highlights, and success stories
- Support internal communications that reinforce KR Wolfe’s culture, growth, and strategic direction
- Ensure consistency in brand voice, messaging, and positioning across all content
- Plan and execute KR Wolfe’s presence at trade shows, conferences, and industry events (e.g., healthcare, planning, design, and construction, veterinary, pharmacy, and OEM partner events)
- Manage all logistics including booth strategy, vendor coordination, travel, materials, and on-site execution
- Develop event messaging and supporting collateral aligned with target audiences and business goals
- Partner with sales and leadership to ensure strong pre-event planning and post-event follow-up
- Coordinate campaigns to drive attendance, engagement, and lead generation before and after events
- Track and report on event performance, including lead quality, pipeline impact, and ROI
- Manage event budgets, timelines, and vendor relationships
- Collaborate closely with business development and sales teams to align marketing efforts with revenue goals
- Develop tools and materials that support lead generation and sales conversations
- Help position KR Wolfe’s divisions (Integration, Installation, Field Service, Construction, and Healthcare Renovation) clearly within the market
- Identify opportunities for co-marketing with strategic partners such as OEMs and industry organizations
- Support ongoing website updates and optimization efforts
- Assist in executing email marketing and social campaigns
- Schedule social media content across KR Wolfe’s social media platforms, monthly
- Monitor and report on content and campaign performance, using insights to improve effectiveness
- Contribute to broader marketing initiatives that enhance brand awareness and market positioning
Skills
- Bachelor's degree in Marketing, Communications, Business, or related field preferred
- 3–5 years of experience in B2B marketing, content creation, and/or event management
- Strong writing and storytelling skills, with the ability to simplify complex or technical topics
- Experience coordinating trade shows or industry events end-to-end
- Excellent project management and organizational skills
- Ability to manage multiple priorities in a fast-paced, growth-oriented environment
- Experience working cross-functionally with sales, operations, and leadership teams
- Proficiency with marketing tools (CRM, email platforms, CMS, social media)
- Experience in healthcare, veterinary, construction, or technical services industries
- Familiarity with OEM partnerships or field service-based business models
- Experience supporting multi-division or national service organizations
Benefits
- Medical, dental, and vision
- 401(k) with company match
- Paid time off (PTO)
- Paid holidays
- Opportunity for growth in a fast-paced and expanding organization
Company Overview