Note: The job is a remote job and is open to candidates in USA. VeraData, a fundraising and communications agency, is seeking an Integrated Media Strategist to design and execute data-driven marketing campaigns for nonprofit organizations. The role involves overseeing omnichannel campaigns, collaborating with teams, and optimizing performance across various media channels.
Responsibilities
- Develop, execute, and optimize integrated marketing strategies, combining direct mail, digital media, email, social media, and other channels to maximize campaign effectiveness
- Manage end-to-end production processes, including competitive bidding, vendor selection, and quality control for print and digital media projects
- Collaborate with internal account teams to align campaign objectives with creative and media execution, ensuring cohesive messaging across channels
- Analyze campaign data and performance metrics to identify trends, generate actionable insights, and recommend cost-saving measures or process improvements
- Lead the strategic planning of media buys across platforms, focusing on ROI and donor engagement for nonprofit clients
- Maintain project schedules, meet deadlines, and manage budgets to ensure flawless delivery of campaigns
- Build and maintain strong relationships with vendors, clients, and cross-functional team members
- Troubleshoot issues proactively, providing innovative solutions to maintain campaign integrity and quality
- Contribute to the continuous improvement of internal processes and workflows
Skills
- 5+ years of experience in direct mail, print production, and media planning, preferably in nonprofit fundraising or agency settings
- Strong expertise in digital media buying, email marketing, data analytics, and omnichannel campaign management
- Knowledge of print and lettershop operations, as well as digital advertising platforms like Google Ads, Meta Business Suite, and programmatic media tools
- Familiarity with project collaboration software (e.g., Basecamp, Teamwork, Asana)
- Proven track record of managing complex campaigns with multiple deliverables and stakeholders
- Analytical mindset with the ability to interpret performance data and make strategic adjustments
- Strong Microsoft Office skills and proficiency with marketing analytics tools
- Exceptional organizational and project management skills, with the ability to juggle competing priorities
- Excellent written and verbal communication skills to liaise effectively with clients, teams, and vendors
- Positive attitude and adaptability in a fast-paced, dynamic environment
Benefits
- Remote position with 5-10% travel required for team meetings, client events, or campaign execution.
- Acuity offers a competitive salary and benefits package, flexible hours, and an entrepreneurial environment where you can thrive.
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