Note: The job is a remote job and is open to candidates in USA. Instrumentl is a profitable, hypergrowth, YC-backed SaaS platform building the operating system for grant-funded organizations. They are seeking a Head of Growth Marketing to establish and manage the growth and demand engine, focusing on engaging and converting nonprofits and grant-funded organizations through various marketing channels.
Responsibilities
- Build and own the multi-channel demand engine: SEO/SEM, Paid Social, Email, and emerging channels. Set targets and own the resourcing plan and outcomes behind them
- Develop creative campaigns and messaging that compels nonprofits and grant-funded organizations to engage and convert
- Lead our AEO/GEO approach so Instrumentl shows up across traditional and AI-powered discovery
- Own the conversion funnel from first touch through free-trial activation and Sales handoff
- Partner with Product and RevOps to optimize landing pages, onboarding flows, and lead routing
- Work with PMM, Brand, and Events to build integrated campaigns Align with Sales on lead quality and pipeline; partner with RevOps and Finance on attribution, budgeting, and ROI
- Stand up the needed dashboards and reporting infrastructure to support data driven decision making
- Build a rigorous test-and-learn model: structured experiments, fast iteration, clear learnings
- Use AI tools to accelerate execution and build workflows that compound over time
Skills
- 8+ years in demand gen, growth, or performance marketing at B2B SaaS companies
- Proven track record owning a pipeline number and building a multi-channel demand engine
- Hands-on experience across SEO/SEM, Paid Social, Email, AEO and CRO
- Experience managing execution through contractors and agencies while owning strategy and channel decisions
- Strong cross-functional collaborator — effective working across PMM, Sales, Product, RevOps, and Finance
- Creative marketer with a track record for campaigns that convert
- Experience building a growth function from the ground up at an early-stage company
- Has marketed to nonprofits, mission-driven, or grant-funded organizations
Benefits
- 100% covered health, dental, and vision insurance for employees (50% for dependents)
- Generous PTO, including parental leave
- 401(k)
- Company laptop and home-office stipend
- Bi-annual company retreats
Company Overview