Note: The job is a remote job and is open to candidates in USA. EbizON is an international team specializing in building technology products and helping brands grow with multi-channel demand generation marketing. They are seeking a Senior Email Marketing Specialist to drive revenue through data-led email strategies and manage lifecycle campaigns for B2C & B2B brands.
Responsibilities
• Build and optimize lifecycle journeys: welcome, retention, re-engagement, post-purchase, loyalty
• Create omnichannel strategies across Email, SMS, Web Push & WhatsApp
• Own the lifecycle roadmap for assigned brands
• Build, test, and launch campaigns and automated flows
• Use dynamic personalization, segmentation, and scoring
• Maintain campaign calendars and run A/B tests
• Use Dotdigital’s RFM models, segment builder, and data syncing
• Work with integrations (Shopify/Magento/BigCommerce/CRM/APIs)
• Maintain list hygiene and follow deliverability best practices
• Track performance: OR, CTR, CVR, revenue attribution, ROI
• Improve inbox placement & sender reputation
• Deliver performance insights and recommendations
• Work with design, content, and development teams
• Mentor junior team members
• Participate in client calls and strategy reviews
Skills
• 5–6 years in email marketing
• Minimum 2 years dedicated Dotdigital experience
• Strong automation, segmentation & personalization skills
• Good understanding of eCommerce or B2B journeys
• Basic–intermediate HTML email editing
• Solid grasp of deliverability and performance analytics
• Experience in Klaviyo, HubSpot, Mailchimp, or Braze
• Knowledge of SMS, WhatsApp & omnichannel journeys
• Experience with CDPs or CRM systems
• Relevant certifications (Dotdigital, HubSpot, etc.)
Benefits
• Flexible working hours are the new normal.
• With annual retreats, quarterly town halls and festive celebrations we have a lot of opportunities to get together.
Company Overview
• Ebizon is a MarTech Agency that helps Retailers and Manufacturers become successful online by tapping the global markets. It was founded in 2007, and is headquartered in Noida, Uttar Pradesh, IND, with a workforce of 201-500 employees. Its website is https://ebizondigital.com.
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