Note: The job is a remote job and is open to candidates in USA. OutsourcedIn is seeking a results-driven Digital Marketing Manager to build, manage, and optimise their inbound lead generation engine. This role focuses on generating high-quality enquiries through digital channels and requires a combination of strategic thinking and technical execution.
Responsibilities
- Build and manage high-converting sales funnels using ClickFunnels, GoHighLevel, or similar platforms
- Create landing pages designed to maximise enquiry conversions
- Develop lead magnets, calculators, guides, and downloadable resources
- Optimise conversion rates across all marketing assets
- Implement A/B testing strategies to improve performance
- Manage Meta (Facebook & Instagram) advertising campaigns
- Manage Google Search, Display, Performance Max and YouTube campaigns
- Monitor and optimise cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS)
- Allocate and manage advertising budgets effectively
- Build and manage marketing automations
- Develop email nurturing campaigns and SMS sequences
- Implement lead scoring and pipeline tracking
- Integrate marketing platforms with CRM systems
- Work with developers to improve website performance
- Create SEO-focused content strategies
- Improve organic rankings for key construction and property development keywords
- Monitor website traffic and conversion metrics
- Track campaign performance across all channels
- Produce weekly and monthly reporting
- Analyse lead quality and conversion data
- Recommend improvements based on data insights
- Coordinate content creation for: Granny Flats, Duplex Developments, Custom Homes, Knockdown Rebuilds, Subdivisions, Property Investment
- Work with designers and video editors to create: Social media content, Ad creatives, Case studies, Client testimonials, Educational marketing materials
Skills
- 3+ years experience in digital marketing and lead generation
- Proven experience generating inbound leads through paid advertising
- Strong experience with ClickFunnels, GoHighLevel, WordPress, or similar platforms
- Experience running Meta Ads and Google Ads campaigns
- Strong understanding of CRM systems and marketing automation
- Experience building landing pages and sales funnels
- Strong analytical and reporting skills
- Excellent written and verbal English communication
- Experience within Residential Construction
- Experience within Property Development
- Experience within Real Estate
- Experience within Home Building
- Experience within Granny Flat Industry
- Experience with HubSpot
- Experience with GoHighLevel
- Experience with ClickFunnels
- Experience with ActiveCampaign
- Experience with Zapier
- Experience with Google Analytics 4
- Experience with Google Tag Manager
- Experience with SEMrush
- Experience with Ahrefs
Company Overview