Note: The job is a remote job and is open to candidates in USA. Harper James is a fast-growing technology-enabled law firm seeking a hands-on Content Marketing & Campaigns Manager. This role involves planning, creating, and delivering content-led campaigns to build awareness and support client engagement, while working closely with the marketing team to ensure campaigns are commercially focused and impactful.
Responsibilities
- Planning and delivering content-led marketing campaigns from brief through to execution
- Creating and editing content across multiple formats, including articles, guides, LinkedIn posts, landing pages, email nurture and proof-point assets
- Producing webinars as part of the wider campaign programme, including shaping topics, agendas, speaker briefs, promotional copy, supporting assets and follow-up content
- Working closely with the Head of Marketing Communications on brand, positioning, profile-raising and reputation-building priorities
- Working closely with the Senior Marketing Manager – Client Growth to ensure campaigns support client engagement, account activation and new business generation
- Turning legal expertise and subject matter input into clear, useful and commercially relevant content
- Generating client story, case study and proof-point content
- Collaborating with digital, PR, client growth, account management, business development and legal teams to maximise campaign impact
- Using AI and modern marketing tools responsibly to improve efficiency and scale while maintaining quality, house style and editorial judgement
- Briefing and managing suppliers where used
- Tracking campaign delivery and performance to support continuous improvement
Skills
- Planning and delivering content-led marketing campaigns from brief through to execution
- Creating and editing content across multiple formats, including articles, guides, LinkedIn posts, landing pages, email nurture and proof-point assets
- Producing webinars as part of the wider campaign programme, including shaping topics, agendas, speaker briefs, promotional copy, supporting assets and follow-up content
- Working closely with the Head of Marketing Communications on brand, positioning, profile-raising and reputation-building priorities
- Working closely with the Senior Marketing Manager – Client Growth to ensure campaigns support client engagement, account activation and new business generation
- Turning legal expertise and subject matter input into clear, useful and commercially relevant content
- Generating client story, case study and proof-point content
- Collaborating with digital, PR, client growth, account management, business development and legal teams to maximise campaign impact
- Using AI and modern marketing tools responsibly to improve efficiency and scale while maintaining quality, house style and editorial judgement
- Briefing and managing suppliers where used
- Tracking campaign delivery and performance to support continuous improvement
- Experience in legal marketing is helpful but not essential
- B2B content marketing with clear commercial impact for defined audiences
- Creating content that supports demand generation, client engagement, lead generation or pipeline influence
- Campaign planning and delivery
- Copywriting, editing and editorial planning
- Thought leadership and long-form content
- Webinar planning, production and promotion
- LinkedIn and executive profile content
- Email nurture campaigns and marketing automation
- Client stories, case studies or proof-point content
- AI-assisted content creation and workflow optimisation
- Video content planning, scripting, production or repurposing
- Working with freelance designers, editors and content creators to bring campaigns to life
Benefits
- Full time fully remote role.
- 33 days holiday, including public holidays.
- Option to buy up to 5 holiday days a year.
- Private Healthcare.
- Death in service benefit.
- Access to our electric car scheme.
Company Overview