Note: The job is a remote job and is open to candidates in USA. Tricycle: The Buddhist Review is seeking an entrepreneurial Audience Growth & Acquisition Consultant to enhance their audience reach and engagement. The role involves developing and executing strategies for audience acquisition, utilizing various channels and platforms to build sustainable growth.
Responsibilities
- Develop and execute a comprehensive audience growth strategy that reduces dependence on search traffic
- Identify and evaluate new audience acquisition opportunities across paid, organic, and partnership channels
- Establish testing frameworks to assess channel performance and optimize spending
- Develop strategies for engaging audiences on platforms such as Reddit, YouTube, Instagram, LinkedIn, Facebook, and emerging channels
- Identify communities and conversations where Tricycle’s content can provide genuine value
- Build relationships with influencers, creators, teachers, organizations, and online communities aligned with Tricycle’s mission
- Create approaches for community participation that are authentic and trust-building rather than purely promotional
- Plan, manage, and optimize paid campaigns across platforms including Google, Meta, YouTube, Reddit, and others as appropriate
- Monitor customer acquisition costs, conversion rates, and lifetime value metrics
- Develop audience segmentation and retargeting strategies
- Grow newsletter subscriptions through content marketing, partnerships, and conversion optimization
- Develop strategies for moving audiences from first engagement to subscription, course enrollment, event participation, and recurring support
- Track and report on audience acquisition, engagement, conversion, and retention metrics
- Monitor developments in AI search, content discovery, and digital publishing
- Translate data into actionable recommendations for editorial and marketing teams
Skills
- 5+ years of experience in audience development, growth marketing, digital publishing, media, nonprofit marketing, or related fields
- Demonstrated success acquiring audiences through channels other than organic search
- Experience with paid acquisition platforms, including Meta, Google, YouTube, Reddit, and/or LinkedIn
- Strong understanding of content marketing, newsletter growth, conversion funnels, and audience development
- Familiarity with the impact of AI-generated search results and changing content-discovery patterns
- Experience using analytics tools such as Google Analytics, Looker Studio, Mixpanel, or similar platforms
- Excellent communication skills and a willingness to collaborate across editorial, marketing, and product teams
- Experience working with mission-driven organizations, media companies, membership organizations, or nonprofits
- Familiarity with Buddhism, contemplative practice, spirituality, psychology, or adjacent subject areas
- Experience developing partnerships with creators, podcasts, newsletters, educational organizations, or cultural institutions
- Knowledge of community-led growth strategies and audience development within values-based organizations
Company Overview