The Role
As the Head, Mass Market Fundraising & Engagement, you’ll be integral to our work in helping vulnerable children achieve a brighter future. This is a senior role within the leadership of our Marketing Communications and Fundraising Division (MCF).
Working in partnership with the Head of Marketing and Head of Communication and Media teams, you will deliver an integrated fundraising approach that generates income and builds deep relationships with supporters. You will set the vision, ambition and strategic direction for a cohesive approach to engaging our priority audiences to deliver long-term, sustainable and flexible income and engagement. The Head will ensure that our propositions, supporter experiences and omni-channel fundraising approach are driving maximum impact for Save the Children now and in the future.
Additionally, you will lead and develop a team of brilliant, specialist fundraisers who strive for excellence, giving our supporters inspiring experiences through both our acquisition and donor development work.
Direct Line reports: 5 and overall team: +30 (current)
Budget responsibility: +20 million and income targets: + 50 million
Location
Remote
– United States
What You’ll Be Doing (Essential Duties)
• not inclusive of all role responsibilities. May be subject to change
Strategy
• Develop and deliver individual giving and engagement strategy in collaboration with Mass Market Fundraising & Engagement leadership team, with a strong focus on maximizing supporter growth, income goals and engagement metrics.
• Ensure effective short, medium and long-term objectives are encompassed in the strategy to provide an effective roadmap for long-term organizational goals around net financial growth and deeper supporter engagement.
• Ensure our strategies take us to sector best practice whilst always creating space for further innovation to get to the next best practice.
• Lead a robust testing and optimizing agenda that constantly focuses on creating more impactful fundraising and engagement results.
• Collaborate closely with other leaders within the division to ensure that Brand, Marketing, Audience, Content, Data and other critically enabling team strategies ladder up to help the Mass Marketing Team deliver their own goals.
• As part of the MCF Senior Leadership Team contribute to cross-functional and wider division and organizational strategies.
Leadership
• Manage a team of 30+ members and oversee substantial marketing budgets (+ $40M), ensuring effective allocation and optimization to achieve organizational revenue goals in excess of $100 million.
• As a member of the Senior Leadership Team proactively partner with the Head of Communications and Head of Marketing to deliver best integrated fundraising campaigns – breaking down silos and working as one team with a shared vision.
• Provide inspirational leadership to a strong team of marketers, fundraisers and specialists to enable Save the Children to fulfill its income goals, supported by effective talent management.
• Ensure effective line management of the mass marketing team with clear accountabilities, effective work planning, performance management, talent development and succession planning in place.
• Ensure the team are constantly developing their knowledge and skills so we can continue to be ahead of the sector.
• Build and maintain external relationships within the sector and with partners, vendors, specialists and be an active part of fundraising and marketing ecosystems.
• Ensure effective stakeholder management for mass marketing activities so that the goals, investment plans, performance and context in which we are operating are clearly understood.
• Lead on cross-functional projects and initiatives as required by the Chief Marketing Officer.
• Train, develop, coach, lead, and supervise staff, clearly communicating organization, division and department priorities, and how their work contributes to our mission, ensuring that the working environment is continually supporting Save the Children values.
Fundraising Program Management
• In partnership with acquisition team lead, oversee and optimize our go-to-market planning and execution by embedding rigorous and constant channel optimization using campaign management tools, elevating best practices, optimizing content operations, incorporating lessons learned into fundraising, and operational ways of working.
• Ensure there is an effective and diverse portfolio of acquisition programs in place that balances the needs for volume and return on investment across cash gifts and sustainer giving, in particular focusing on our key programs of Face to Face, DRTV,
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