Reports To: Digital Marketing Manager
GENERAL SUMMARY:
The Web & Email Specialist supports Precept's digital marketing and customer experience efforts through email implementation, website execution, troubleshooting, and third-party platform support. This role focuses on accurate and efficient execution of digital marketing initiatives using approved content, designs, and processes while supporting a positive customer experience.
ESSENTIAL JOB FUNCTIONS
Web Page Implementation
• Builds and updates web pages, landing pages, pop-ups, podcast pages, and other website elements using approved designs and content provided by team.
• Supports website updates, enhancements, and feature additions in partnership with the Technology team.
• Executes website tracking updates and implementation requests provided by the DMM.
• Tests website functionality, formatting, and responsiveness before launch.
• Provides metrics and reporting support as requested.
Email Implementation
• Manages and executes email sends and journeys inside the Klaviyo platform based on preloaded copy and designs from team.
• Builds and maintains audiences, customer journeys, automations, and segmentation based on DMM direction.
• Monitors email deliverability and communicate issues or recommendations to the DMM.
• Execute tracking and tagging practices using tools such as Klaviyo, UTM, GA4, and Google Tag Manager.
• Tests email functionality across major devices and platforms.
• Provides metrics and reporting support as requested.
Digital Troubleshooting
• Monitors, researches and troubleshoots email, website, and platform issues as needed.
• Identifies and reports rendering, tracking, deliverability, or functionality issues.
• Maintains high accuracy and attention to detail across all digital executions.
Third Party Digital Implementation
• Maintains and updates content across third-party digital platforms and systems.
• Supports implementation of approved customer journeys, forms, and content flows in external platforms.
• Works with Marketing and Technology teams to support platform integrations and updates.
• Applies approved content, layouts, and user flows within third-party systems.
KNOWLEDGE, SKILLS, AND ABILITIES:
• Experience with email marketing and automation platforms such as Klaviyo, or similar tools.
• Experience working with website platforms such as Shopify, WordPress, Salesforce, or related systems.
• Working knowledge of HTML, CSS, JavaScript, and responsive web/email formatting.
• Experience with Google Analytics, GA4, Google Tag Manager, and digital tracking practices.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Troubleshooting, organizational, and communication skills.
• Experience testing digital functionality across browsers, devices, and platforms.
• Works with high speed and high accuracy.
• Research issues and provide findings to DMM for final recommendations.
• Balances independent execution with collaboration within team and IT as needed.
• Maintains strong attention to detail and proactive communication.
PRECEPT CORE VALUES:
Supports and demonstrates the mission and values of Precept:
• Excited about God's Word
• Servant hearted
• Happy to be here
• All In
TRAINING AND EXPERIENCE:
• Bachelor's degree preferred.
• 2+ years of related digital marketing, website, or email implementation experience preferred.
PHYSICAL REQUIREMENTS:
0-24%
25-49%
50-74%
75-100%
Seeing:
Must be able to read documents, evaluate visual images, and use computer.
X
Hearing:
Must be able to communicate with co-workers, constituents, and vendors.
X
Standing/Walking/Mobility:
Move freely between departments and location shoots.
X
Climbing/Stooping/Kneeling:
X
Lifting/Pulling/Pushing:
X
Fingering/Grasping/Feeling:
Must have the ability to use keyboard and telephone.
X
PHYSICAL DIMENSIONS: Light work: Exerting minimal force consistently to move objects less than 10 lbs.
Remote
Skills:
CSS (Cascading Style Sheet), Communication Skills, Customer Experience, Detail Oriented, Develop and Maintain Customers, Email Management/Administration, Email Marketing, Functional Testing, Google Analytics, HTML (HyperText Markup Language), Identify Issues, JavaScript, Keyboards, Marketing, Marketing Automation Software, Metrics, Microsoft Word, Multitasking, Online Marketing, Organizational Skills, Physical Demands, Podcasting, Project/Program Management, Salesforce.com, Testing, Web Browsers, Web Site Monitoring, Website Management, Wordpress
About the Company:
Precept