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Responsible for developing and executing the overall marketing strategy for the organization's mortgage lending business. This executive leader drives customer acquisition, brand awareness, lead generation, customer retention, and market growth across retail, consumer direct, correspondent, wholesale, and/or servicing channels. The role partners closely with Sales, Operations, Product Management, Digital, Compliance, and Executive Leadership to deliver innovative, data-driven marketing programs that support strategic business objectives, revenue growth, and market share expansion. Perform all duties in accordance with the company’s policies and procedures, investor guidelines, all US state and federal laws and regulations, wherein the company operates. The target pay range for this position is $175,000 to $200,000.
What you’ll do:
Strategic Leadership
- Develop and execute a comprehensive mortgage division marketing strategy aligned with corporate goals and growth objectives.
- Serve as the primary marketing leader for the mortgage lending division, providing strategic direction and thought leadership.
- Create annual marketing plans, budgets, forecasts, and performance metrics.
- Identify emerging market opportunities, customer trends, and competitive threats.
- Present marketing performance, strategy updates, and business recommendations to executive leadership.
Brand Management
- Strengthen and protect the mortgage division's brand positioning across all customer and partner touchpoints.
- Ensure consistency in messaging, visual identity, and customer experience.
- Develop value propositions and differentiate market positioning for mortgage products and services.
- Oversee reputation management and brand awareness initiatives.
Customer Acquisition and Lead Generation
- Lead development of integrated marketing campaigns to drive mortgage applications and funded loan volume.
- Optimize marketing channels including digital advertising, search engine marketing (SEM), social media, email marketing, content marketing, events, and direct marketing.
- Partner with sales leaders to generate high-quality leads and improve conversion performance.
- Develop strategies to increase purchase mortgage business, refinance opportunities, and retention programs.
Digital Marketing and Customer Experience
- Oversee digital marketing strategy, including website optimization, SEO, SEM, social media, analytics, and marketing automation.
- Enhance customer journey mapping and lead nurturing programs.
- Utilize customer data and analytics to improve engagement, conversion rates, and customer satisfaction.
- Drive innovation in digital customer experiences and mortgage marketing technologies.
Product and Market Development
- Collaborate with product and business leaders to develop marketing strategies for new products and services.
- Conduct market research, customer analysis, and competitive assessments.
- Support geographic expansion and new market entry initiatives.
- Develop targeted segmentation strategies for homebuyers, homeowners, real estate professionals, builders, and referral partners.
- Team Leadership
- Build, lead, mentor, and develop a high-performing marketing organization.
- Establish clear goals, accountability measures, and professional development plans.
- Foster a culture of innovation, collaboration, and results-driven performance.
- Manage internal teams, agencies, consultants, and vendor relationships.
- Analytics and Performance Management
- Establish key performance indicators (KPIs) and marketing effectiveness measures.
- Monitor campaign performance, return on investment (ROI), customer acquisition costs, and funnel conversion metrics.
- Utilize data insights to optimize spending and improve business outcomes.
- Deliver executive-level reporting and recommendations.
- Compliance and Risk Management
- Ensure all marketing activities comply with applicable federal, state, and industry regulations.
- Partner with Legal, Compliance, and Risk teams to review marketing materials and campaigns.
- Maintain adherence to consumer protection, advertising, fair lending, privacy, and disclosure requirements.
- Promote ethical marketing practices and regulatory compliance throughout the division.
What you'll need:
Bachelor's degree in Marketing, Business Administration, Communications, Finance, or related field required. Master's degree (MBA or related discipline) preferred.
Twelve plus (12+) years of progressive marketing leadership experience.
Seven plus (7+) years leading marketing teams within mortgage banking, consumer lending, financial services, or banking environments.
Demonstrated success driving customer acquisition, lead generation, and brand growth.
Experience managing large budgets and cross-functional initiatives.
Proven ability to influence executive stakeholders and drive organizational change.
Our Company:
Carrington Mortgage Services-Retail Lending is part of The Carrington Companies. We offer a wide variety of home purchase and refinance products for government and conventional loan programs, specializing in underserved programs for borrowers with less than perfect credit and low down payment. We hope you’ll consider joining our growing team of uniquely talented professionals as we transform residential real estate. To read more visit: www.carringtonmortgage.com.
What is the value proposition to joining the team?
- Full array of mortgage programs.
- Paperless loan file flow and process.
- Aggressive Marketing support including brochures, social media, and CRM.
- Aggressive underwriting; we manual underwrite over 80% of our files.
- Warm exclusive leads.
- Ability to originate nationally.
- Competitive compensation plan, including a base plus commission.
What We Offer:
- Comprehensive healthcare plans for you and your family. Plus, a discretionary 401(k) match of 50% of the first 4% of pay contributed.
- Access to several fitness, restaurant, retail (and more!) discounts through our employee portal.
- Customized training programs to help you advance your career.
- Employee referral bonuses so you’ll get paid to help Carrington and Vylla grow.
- Educational Reimbursement.
- Carrington Charitable Foundation contributes to the community through causes that reflect the interests of Carrington Associates. For more information about Carrington Charitable Foundation, and the organizations and programs, it supports through specific fundraising efforts, please visit: carringtoncf.org.
EEO/AAP Employer
California Privacy Notice: https://oag.ca.gov/privacy/ccpa
Notice to all applicants: does not do interviews or make offers via text or chat.
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