Role: VP, Revenue Enablement & GTM Strategy
FLSA: Full Time | Exempt | Salaried | Remote (US)
Reports to: CEO
Scope of Position: The VP, Sales Enablement & GTM Strategy is responsible for maximizing revenue productivity and driving execution excellence across Trustwell’s go-to-market organization. This leader serves as a strategic partner to the Chief Revenue Officer and is accountable for ensuring sales teams have the processes, training, methodologies, content, tools, and operational discipline required to consistently achieve revenue objectives.
This role owns sales enablement, onboarding, sales readiness, forecast governance, GTM program execution, product launch readiness, performance management frameworks, and strategic revenue initiatives. The ideal candidate combines executive-level strategic thinking with exceptional execution capabilities and has a proven track record of improving sales productivity, accelerating ramp time, increasing forecast accuracy, and driving cross-functional alignment.
Working closely with Revenue Operations, Marketing, Product Management, Customer Success, and Sales Leadership, this individual will translate company strategy into repeatable programs that improve effectiveness across the entire customer lifecycle.
Essential Duties & Responsibilities including but limited to:
Own Trustwell’s sales enablement strategy, onboarding programs, certification processes, and ongoing learning initiatives
Develop and maintain sales playbooks, messaging frameworks, competitive positioning, and best practices across all revenue functions
Drive adoption of sales methodologies, qualification frameworks, customer-centric selling motions, and forecasting disciplines
Lead forecast governance processes, pipeline inspection cadences, deal reviews, and performance reviews in partnership with sales leadership
Partner with Product Management and Product Marketing to ensure successful product launches, sales readiness, field adoption, and competitive positioning
Build and manage enablement programs that accelerate new hire ramp time and improve attainment across SDR, AE, CAE, KAM, and AM organizations
Establish productivity benchmarks, performance standards, and coaching frameworks across the revenue organization
Lead strategic GTM initiatives including cross-sell programs, customer expansion motions, executive priorities, and revenue acceleration initiatives
Develop executive-level KPI scorecards, business reviews, and performance insights that drive accountability and decision making
Evaluate and optimize sales tools, training resources, content libraries, and enablement technologies to improve seller effectiveness
Partner closely with Revenue Operations to ensure alignment between sales processes, reporting, systems, and execution
Collaborate with Marketing, Product, Customer Success, and Finance to drive alignment around company growth objectives
Create a culture of accountability, operational excellence, continuous improvement, and customer-centric selling
Other responsibilities as required
Required Skills/Abilities:
Proven ability to build and scale sales enablement and GTM functions within high-growth SaaS organizations
Exceptional executive presence with the ability to influence senior leaders and drive organizational change
Deep expertise in sales methodologies, coaching frameworks, forecast management, and revenue productivity initiatives
Strong understanding of enterprise sales motions, customer expansion strategies, and recurring revenue business models
Highly analytical with the ability to identify performance gaps and translate insights into measurable action plans
Strong project management and cross-functional leadership capabilities
Ability to balance strategic planning with hands-on execution
Exceptional communication, presentation, facilitation, and stakeholder management skills
Experience building onboarding, certification, and continuous learning programs for revenue organizations
Advanced knowledge of modern revenue technology platforms including Salesforce, Clari, Salesloft, Saleshood, LinkedIn Sales Navigator, ZoomInfo, and related sales technologies
Demonstrated ability to lead through influence across multiple departments and levels of the organization
Education/Experience:
8+ years of progressive leadership experience in Sales Enablement, GTM Strategy, Revenue Leadership, or Revenue Productivity functions
5+ years leading enablement, sales effectiveness, or strategic revenue initiatives in a SaaS environment
Proven success supporting revenue organizations exceeding $50M ARR
Experience within Food Manufacturing, Food Safety, Compliance, Supply Chain, ERP, WMS, PLM, QMS, or other enterprise software environments preferred
Bachelor’s degree required; MBA preferred
Supervisory Responsibilities:
Direct management of Sales Enablement personnel and GTM program resources
Leadership responsibility for onboarding, certification, sales readiness, and strategic GTM initiatives
Oversight of external consultants, training partners, and enablement vendors as required
Total Rewards Package:
Full healthcare benefits, including medical, dental, and vision.
Supplemental benefits, including STD, LTD, HSA, 401k, etc.
Responsible Time Off (PTO) + Holiday Pay
Competitive Compensation + Bonus!
Excellent culture, growth opportunities, plus much more...
What to expect - the Hiring Process!
Interview with Human Resources
Interview with Hiring Manager
Panel Presentation
Offer of Employment (Background Screening/References)
The compensation for this role is based on several factors, including the candidate's experience, education, skills, and alignment with the responsibilities outlined for the role. The anticipated salary range for this role is listed below; with most candidates hired in the mid-range. This position is also eligible for up to 20% annual bonus, as well as participation in the Company's equity program.
To learn more about the culture & employee experience at Trustwell, check out our LinkedIn or GlassDoor!
Trustwell is an equal employment opportunity employer committed to hiring and retaining a diverse workforce. Applicants receive fair and impartial consideration without regard to race, sex, sexual orientation, gender identity, color, religion, national origin, age, disability, veteran status, religion, or other legally protected class. If you need accommodation for any part of the employment process due to a medical condition, or any disability, please contact a member of our human resources team.
Acceptable Background and References Required; Upon any conditional offers made by Trustwell. Equal Opportunity Employer/ DFWP/ Affirmative Action