Social Media Manager

Social Media Manager Job Description • Location: This role is remote, but must be local to Indianapolis, Indiana • Full-Time, W-2 Employee (MUST be authorized to work in the US). • Working hours required between 10-4pm ET, Monday-Friday, with remaining hours flexible so long as meetings are attended and deadlines are met. Who We Are (and Why You’ll Want In) FlyDog Digital is a strategic marketing agency built for multi-location wellness and hospitality brands in a growth stage. From branding to SEO to show-stopping websites, we help founder-led companies get clear, get seen, and get real results. We don’t do fluff—and we don’t expect our team to either. Founded by Carly Kerndt, FlyDog is a high-performance, people-first workplace that values clarity, creative freedom, and honest collaboration. We’ve traded micromanagement for real trust, and corporate B.S. for transparency and flexibility. If you want to grow with a company that actually gives a damn about its people, you might be in the right place. Why Work With Us? • You’ll be part of a thoughtful, high-performing crew that roots for each other’s success. • Your ideas won’t just be heard—they’ll be implemented. • Weekly team calls mix wins, check-ins, and reflections (yes, book club is mandatory and awesome). • We believe in boundaries, PTO, and people having full lives. • You’ll be given real ownership and real support—no babysitting, no silos, just shared accountability. You’re the Right Fit If… • You can take high-level campaign direction and turn it into creative, strategic, and conversion-focused content. • You understand how social media supports the full customer journey—from awareness to conversion. • You’re equal parts creative and analytical—you can dream up ideas and measure what’s working. • You’re proactive, organized, and confident managing multiple client accounts at once. • You bring original ideas to the table—not just what everyone else is doing. 🚫 This Might Not Be For You If… • You rely heavily on trends without understanding strategy or business goals. • You’re more focused on aesthetics than performance. • You struggle to manage multiple deadlines or stay organized across accounts. • You need lots of direction when it comes to what to post. • You’re uncomfortable thinking critically about what’s working—and what’s not. What You’ll Be Doing Content Strategy & Execution • Translate quarterly campaign strategies into high-performing social content • Concept and pitch creative ideas that align with client goals and differentiate their brand • Build and execute content calendars that support awareness, engagement, and conversion • Create and schedule content across platforms, including feed posts, Reels, and Stories Creative Development • Write captions that are clear, compelling, and aligned with brand voice • Design or coordinate visuals using Canva, CapCut, Adobe, or brand templates • Capture or curate photo and video content that feels native, engaging, and on-brand • Stay ahead of trends—but know when to follow them, evolve them, or ignore them • This is a hands-on creative role—you will be expected to concept, design, and edit content yourself, not just delegate or direct. Account Management & Engagement • Manage day-to-day social media activity across multiple client accounts • Post content, engage with audiences, respond to comments and DMs in brand voice • Ensure consistency across all touchpoints and platforms Performance & Optimization • Track key metrics and analyze performance across accounts • Collaborate with the Account Strategist to refine content and improve results • Continuously test, learn, and iterate based on data and audience behavior • Align organic content with paid strategies in collaboration with the Ads Manager What You’ll Need Required • 3–5 years of experience managing social media accounts (agency experience preferred) • Strong understanding of how content drives business results—not just engagement • Proven ability to create content that supports brand growth, lead generation, or sales • Excellent copywriting skills and a strong sense of brand voice • Ability to independently create high-quality content assets, including: designing graphics in Canva (or similar tools), editing short-form video (Reels/TikTok) natively in-app or using tools like CapCut, and selecting hooks, audio, and pacing that align with platform best practices • Experience with content planning tools (Metricool, Later, Planoly, etc.) and analytics platforms • Ability to manage multiple clients, timelines, and priorities effectively Bonus Points • Experience capturing and editing short-form video content • Familiarity with paid social and how organic and paid strategies work together • Experience working with founder-led brands in wellness or hospitality • Comfort working in a fast-paced, collaborative agency environment Compensation & Perks • Salary: $50,000–$65,000/year (depending on experience) • Benefits: Health, dental, and vision insurance. • Time Off: 2 weeks PTO, 10 holidays, 3 floating holidays, and your birthday off • Professional Development: A yearly professional development stipend • Remote Work: Flexible hours with results-first accountability • Culture: Transparent, collaborative, and growth-oriented