SEO Specialist

SEO Specialist Job Title: SEO Content Specialist Location: Remote - Philippines Employment Type: Full-Time About the Role Description: Our mission is to help customers save time and money when purchasing commercial kitchen equipment and supplies by providing a customer-centric shopping experience and through leveraging our industry buying power. We are seeking an SEO Content Specialist to work collaboratively in growing and managing our best-in-class ecommerce store. The ideal candidate excels at writing clear, structured content that ranks — producing collection page copy, product descriptions, and blog articles that drive non-branded organic traffic.   Key Responsibilities Develop and execute SEO content strategies to improve organic traffic and ecommerce performance Conduct keyword research focused on commercial-intent and non-branded search terms Write and optimize collection page copy, product descriptions, buying guides, and blog articles Implement on-page SEO best practices including title tags, meta descriptions, internal linking, and heading structures Monitor content performance using Google Search Console and Google Analytics Identify content gaps and opportunities to improve rankings and conversions Collaborate with internal teams to maintain content consistency and SEO alignment Maintain consistent production output and independently manage deadlines Qualifications & Requirements Proven ability to write long-form SEO content - collection pages, product descriptions, and buying guides (writing samples required) Solid working knowledge of Google Search Console and Google Analytics — can read performance data, track keyword positions, and identify opportunities independently Experience with keyword research using Ahrefs, Semrush, or equivalent — with a focus on commercial-intent, non-branded queries Strong grasp of on-page SEO fundamentals: title tags, H1/H2 structure, meta descriptions, internal linking, and keyword placement Experience publishing and managing content in a CMS — Shopify experience is a plus Ability to produce one content deliverable per working day and maintain consistent output without close supervision Strong written English - this is primarily a writing role; clarity, grammar, and structure matter Experience writing for B2B or commercial product ecommerce is a strong advantage (restaurant equipment, food service, industrial, or similar) Experience building or executing a hub & spoke content model is an advantage Experience building internal link structures on ecommerce sites is an advantage Familiarity with Screaming Frog for site audits and internal link analysis Compensation & Benefits Competitive bonus structure Medical, dental, and vision coverage Flexible remote work setup Company-paid training and continued education opportunities Employee discounts on commercial kitchen equipment and supplies