About Us
The Functional MDs is a physician-led functional medicine practice based in Carmel, Indiana. We are double board-certified, deliver a unique service offering, and have strong brand positioning in a premium clinical category. Our organic rankings are already trending upward, and our goal now is to dominate organic search in our space.
Website: www.thefunctionalmds.com
What We’re Looking For:
We need an aggressive, hands-on SEO partner who understands both traditional organic SEO and Generative Engine Optimization (GEO) for AI search platforms like ChatGPT, Perplexity, Google AI Overviews, and Gemini. We are not interested in outdated tactics, generic backlink packages, or set-and-forget strategies.
Core Focus Areas
1. High-quality blog content writing (clinical, accurate, US English, native-level writers)
2. Strong internal linking architecture using the hub-and-spoke method to build topical authority
3. Strategic keyword targeting and on-page optimization
4. Technical SEO and clean website code (Core Web Vitals, schema, crawlability, site speed)
5. GEO optimization so our content is cited and surfaced by AI search engines
6. Reputable directory submissions and high-authority citation building (no spam, no PBNs)
Requirements
• Proven experience with US-based clients and the US local market
• Native-English writing team (please be specific about who writes the content)
• Demonstrated results in healthcare, wellness, or premium service categories preferred
• Working knowledge of GEO and how AI search engines select and cite sources
• Strong technical SEO capabilities
Video Application Required
Send a short video introduction (please keep it concise) covering:
1. Your overall SEO and GEO strategy
2. Who writes your content (native English speakers, first language, in-house or outsourced)
3. Your specific approach to Generative Engine Optimization
4. What makes your agency unique
5. How you would improve our rankings specifically
6. A case study example where you delivered strong results, with real numbers and context
Important
Applications without a video will not be reviewed. Generic proposals, AI-templated cover letters, or pitches that ignore the questions above will be rejected.
If your work fits what we are looking for, we are ready to move quickly into a long-term engagement.
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