We’re looking for an experienced SEO specialist to perform a focused audit of our website, with an emphasis on both traditional SEO and Answer Engine Optimization (AEO).
About the site
Type: B2B Property & Casualty Insurance
Approx. monthly traffic: 1,067
Key goals: increase organic leads, improve visibility in AI search results
Scope of work
• Technical SEO audit (crawlability, indexing, site structure)
• On-page SEO review (content, keywords, internal linking)
• Off-page overview (backlinks, authority gaps)
• AEO-specific analysis:
• Structured data / schema opportunities
• Featured snippet & “answer-style” content gaps
• Optimization for AI-driven search (e.g., ChatGPT, Google SGE)
Deliverables
• Clear audit report (prioritized issues)
• Actionable recommendations with impact vs. effort
• Optional: quick-win opportunities we can implement immediately
Ideal candidate
• Proven experience with SEO audits
• Familiarity with AEO / AI search optimization
• Able to translate findings into business impact (not just technical notes)