About Us:
Brado's Insight is a fresh, intimate understanding of people's beliefs that has the power to genuinely change behavior. Our team takes on the most complex problems, and provides solutions that are both simple and surprising.
In 1996, Brado started as a creative agency. Believing most research approaches stymied creativity versus inspiring it, Brado saw an opportunity to shift to a new kind of strategic marketing research firm. Today, the Brado insight team is nationally recognized for its creativity and inspirational insight.
The Role:
Position Summary
Brado’s Senior Qualitative Insight Specialist (IS) has already established a career in research and strategy, executing research to better understand consumers and customers. The Senior Qualitative IS is learning to translate research into strategy at all phases of the project. They execute research and develop and polish project deliverables under the leadership of a more senior strategist, learning to perfect their expertise in both research and strategy.
Key Areas of Responsibility
- Projects:
- Accountable for ensuring all assigned aspects of the project are delivered on time and against client objectives.
- Thinks proactively throughout the project to anticipate and quickly escalates and addresses changes to approach, design, objectives, etc.
- Supports the design of studies and contributes to writing proposals
- Thoughtfully crafts questionnaires / discussion guides with appropriate techniques and activities, and structures of questions that better address objectives and fit with participant type.
- Effectively moderates 1:1 and group interviews and online engagements (Communities, Remesh, etc.), spending typically 15% of their time doing live moderation.
- Demonstrates an ability to connect the dots, identifying emerging themes and how they connect to the bigger story.
- Incorporates and suggests strategic elements for the report including the story flow, emerging implications (so-what), and recommendations (now-what).
- Begins to determine appropriate visual elements to communicate the story.
- Demonstrates the ability to leverage client / industry knowledge and external frameworks (e.g., Michael Porter's Five Forces, The Habit Loop), anecdotes (i.e., metaphor and story), constructs, macro and micro-trends, psychological understanding, etc., to elevate the strategy.
- Writes succinctly, to the audience, with clarity, conviction, and tension as well as polish and professionalism.
- Client Relationships:
- Demonstrates a confident, professional, respectful, agile, presence when engaging with the client.
- Develops rapport and builds empathy for and with the client, leading to long-term relationships.
- Develops and continually seeks to deepen understanding of the client's business and the individual client to ask the right questions, anticipate needs.
- Stays calm and collected even with difficult clients, and escalates challenges as needed.
- Insight Department Activities
Requirements
- 3+ years experience moderating and delivering excellent client deliverables in a market research or agency setting.
- Bachelor’s Degree ideally in business, journalism, marketing, economics, social sciences (psychology, anthropology, sociology).
- Pharmaceutical, med tech / med device, and consumer health market research experience with patients and healthcare professionals is a strong plus.
- Willingness to travel (up to 25% of your time) and be flexible in scheduling to accommodate project needs
- Aligns with and Models our values: People, Commitment, Aspiration, Trustworthiness & Impact
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development
- Work From Home
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