THREE simplifies small business insurance by offering an all-in-one policy that covers everything a business needs — without the fine print and complexity that make traditional insurance so painful. A member of the Berkshire Hathaway family of companies, we’re on a mission to help entrepreneurs focus on what they do best: running their business, not deciphering their insurance policy.
At THREE, you’ll join a team of experienced insurance operators that chooses to run lean, promotes autonomy, and is charged with building a small commercial insurer that challenges the largest players in its space. We’re growing fast and looking for a strategic, yet hands-on Senior Product Marketing Manager to help define how THREE shows up in the market — through compelling positioning, content, and sales enablement that resonates with small business owners and agents alike.
The Senior Product Marketing Manager will bring THREE’s unique value to life — translating complex insurance concepts into clear, compelling stories that resonate with customers and distribution partners. They will take market positioning and turn it into practical tools and programs that shape how THREE shows up in the market.
Reporting to the Director of Product and Operations, this person will work cross-functionally and closely with our contracted marketing agency. The ideal candidate pairs exceptional storytelling with a data-informed mindset, and thrives in a builder role as THREE’s first dedicated marketing hire. As our marketing needs grow, this role offers meaningful opportunity to expand scope and responsibility over time.
Job Responsibilities
Product Positioning and Messaging
- Implement and refine THREE’s positioning and messaging frameworks for agents and small business audiences.
- Translate complex insurance concepts into simple, relatable language that differentiates THREE in the market through clear, compelling, and human narratives.
Market and Customer Research
- Conduct ongoing research into the small business insurance landscape — market trends, competitors, and customer insights.
- Partner with Product and Sales to identify opportunities for new messaging, campaigns, and product improvements.
Marketing Content Creation
- Create and manage high-impact materials, including one-pagers, case studies, presentations, web copy, and other competitive tools that highlight THREE’s benefits and differentiators.
- Collaborate with our contracted marketing agency, who will facilitate a market positioning and GTM framework, while also providing creative execution support, to ensure all content aligns with brand tone and market strategy.
Sales Enablement
- Equip the Sales and Agency teams with the tools and narratives they need to sell effectively — from onboarding decks to competitive positioning and product demos.
- Focus on shaping the narrative and value proposition that empower sales success, while partnering with others who handle training delivery and process details.
Customer Communication and Engagement
- Inform the copy and cadence of customer-facing email communications, including onboarding, renewal, engagement, and transactional messages.
- Partner with Product and Service teams to ensure communications are clear, consistent, and customer-centric.
- Ensure messaging consistency and alignment with THREE’s brand voice.
Launch and Product Support
- Partner with Product, Sales, and Operations to support go-to-market messaging for new features, coverage changes, and initiatives — ensuring consistent storytelling across all channels.
What Success Looks Like
- Increased adoption and consistent use of updated sales and marketing collateral by Sales team and external
- Clearer articulation of THREE’s value proposition across agent and customer touchpoints.
- Improved engagement metrics across key communications and campaigns.
- Increased agent activation
- Establish foundational marketing systems, processes, and templates that position THREE for future growth and team expansion.
Qualifications
- 7-10 years of experience in Product Marketing, Content Marketing, or Go-to-Market roles, ideally in a B2B or technical industry
- Proven ability to translate complex, abstract concepts into clear, engaging, and human messaging.
- Experience collaborating cross-functionally across Product, Sales, and marketing agencies, with a track record of driving outcomes through influence rather than direct authority
- High comfort level using AI tools to accelerate content creation, research, and campaign development.
- Strong writing and storytelling skills — clear, concise, and confident.
- Experience in insurance, fintech, or another regulated/technical space is a plus but not required.
About Us
Our parent, Berkshire Hathaway Inc. (berkshirehathaway.com) is a holding company with diversified interests in a host of industries, including insurance, energy, transportation and manufacturing. Most policies issued through THREE will be underwritten by Berkshire Hathaway Direct Insurance Company ("BHDIC"), which is an AM Best rated A++ insurer.
BHDIC is domiciled in Omaha, Nebraska. BHDIC and the team at THREE are focused on helping small business owners quickly and easily buy affordable insurance directly from a financially strong insurance company they can trust.
BHDIC is excited to announce our comprehensive benefits package with some new and enhanced features for 2026 that include:
- Medical (PPO/HDHP), vision, disability, and life insurance.
- Enhanced dental plan with orthodontia coverage in addition to a standard plan.
- Generous PTO plan for all benefit-time eligible employees.
- Paid company holidays and 4 floating holidays.
- Paid parental leave.
- Employee Retirement Savings Plan/401(k) with company match and immediate vesting.
- Education Assistance Program that offers 100% upfront tuition reimbursement after 6 months of service for approved degree programs.
- Service Recognition Program that provides a monetary award to be used toward a vacation every 5 years of employment.
- Wellness Initiatives that include Fitness Center and Weight Watchers Reimbursement programs.
- Voluntary benefits that include accident, critical illness, and hospital indemnity.
- Employee discount and rewards program on travel, tickets, electronics, home, and more.
In accordance with pay transparency laws and regulations, the following good faith compensation range estimate is being provided. The salary range for this position is $135,000 - $165,000 per year. Final compensation will be based on candidate qualifications, geographic location, and other considerations permitted by law.
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