Who We Are
Babylist is the leading platform for expecting and new families. More than 10 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, guidance, and expert recommendations. As a modern, AI-forward tech company, Babylist has expanded from a universal registry into a full ecosystem — the Babylist Shop, Babylist Health, Babylist Money, NYC and LA showrooms, branded content, and more — generating $750M in revenue in 2025. Building the generational brand in baby, Babylist is reshaping the $235B kids and baby market and helping parents feel confident, connected, and cared for at every step.
Our Ways of Working
Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.
What the Role Is
The modern tech stack has collapsed the distance between designing an experience and shipping it. We're hiring a Senior Product Designer to build the next generation of Babylist by leveraging this reality. Equal parts skilled designer, hands-on researcher, and AI-enabled builder, you own how things feel, think broadly about user flows across the full Babylist experience, and hold the bar for whether something is intuitive, beautiful, and emotionally right for the user. You work alongside product managers, engineers, and data partners, but you are the one driving the experience layer and making sure every interaction meets both the functional and emotional needs of our users to drive impactful outcomes for the business. In this role, you shape how parents discover products, receive gifts, and navigate early parenthood across web and native mobile — these are not casual interactions, and the experience has to be easy to use, easy to understand, and worthy of the trust families place in us.
Who You Are
- You design and ship production frontend code. You don't hand off to an engineer and hope for the best — you close the gap yourself. Transitions, micro-interactions, error states, empty states, keyboard behavior. React, React Native, SwiftUI, or equivalent. You have opinions about component architecture.
- You move from concept to interactive prototype in hours, not weeks. You use AI tools to compress exploration cycles. You have a portfolio of things you have designed and built this way — shipped, not just prototyped.
- You're a systems thinker. You see how a single interaction fits into a broader flow, how flows connect across products, and how a design system enables all of it. You design for coherence, not just screens.
- You can plan and run research end-to-end. Generative and evaluative. You bring concrete qualitative and quantitative evidence into design decisions, not just instincts.
- You know what's worth building. You make PMs and engineers faster by reducing ambiguity and tightening scope — not by creating review cycles.
- You hold a high bar for craft. You notice the details most people can't articulate but everyone responds to — motion, accessibility, emotional tone. You have a portfolio of shipped consumer product work across web and native mobile that demonstrates this.
- You seek feedback before it finds you. You put rough prototypes in front of users early, share in-progress work before it's polished, and treat critique as signal, not threat.
- Excited about the AI transformation, not anxious about it. You naturally reach for AI to move faster and improve your output — and you want to help shape what an AI-first design organization looks like.
How You Will Make An Impact
- Own the experience layer for a customer journey or product surface end-to-end — from information architecture and interaction patterns to shipped frontend code
- Design for families navigating one of the most stressful and meaningful transitions of their lives — the bar is simple, intuitive, and emotionally right, not just functional
- Contribute to and evolve Babylist's design system — reusable components, interaction patterns, consistency across web and native mobile
- Run your own research: user interviews, usability testing, fast feedback loops through Babylist communities and other channels
- Write production frontend code — implement, refine, and polish the experiences you design directly in the codebase
- Model AI-native workflows for the team — prototype, synthesize, build — then share and teach what's working
- Support non-designers in contributing to the experience layer — act as a quality bar and consultant, not a gatekeeper
- Instrument your own work, track whether it's moving the right metrics, and make clean iterate/pivot/stop decisions based on evidence
Why This Role
- The experience surface is enormous — registry, shop, gifting, health, content, native app — and you'll own a meaningful piece of it, end-to-end, with real creative and technical authority
- Babylist is early in an AI transformation that's changing how the whole company builds — design is at the center of that shift, and this role will help define what AI-native design looks like here
- You'll be writing production code on a product used by millions of families at one of the most emotionally significant moments of their lives — the craft actually matters in ways you can feel
- This is not a role where you'll spec work and wait — you'll move fast, build things yourself, and see your decisions shipped
About Compensation
We use a market-based approach to compensation. The starting salary range for this role is:
USD $178,035 to $213,642
Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.
Why You Will Love Working At Babylist
Our Culture
- We work with focus and intention, then step away to recharge
- We believe in exceptional management and invest in tools and opportunities to connect with colleagues
- We build products that positively impact millions of people's lives
- AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact
Growth & Development
- Competitive pay and meaningful opportunities for career advancement
- We believe technology and data can solve hard problems
- We're committed to career progression and performance-based advancement
Compensation & Benefits
- Competitive salary with equity and bonus opportunities
- Company-paid medical, dental, and vision insurance
- Retirement savings plan with company matching and flexible spending accounts
- Generous paid parental leave and PTO
- Remote work stipend to set up your office
- Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
Important Notices
Recorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription.
Interview Integrity. AI is part of how we work at Babylist — we expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles.
Connections at Babylist. If you have a family member or close personal relationship with a current Babylist employee, please let your recruiter know. This helps us keep our process fair and transparent for everyone.
Protect Yourself from Scams. All official outreach comes from the Talent Team via @babylist.com email addresses only. We will never ask for payment or personal financial information. If you receive outreach via WhatsApp, Telegram, or a non- email — it's not us. Verify open roles at babylist.com/careers.
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