Senior Marketing Manager, Healthcare Providers

Job Description: • Develop and execute integrated, multichannel marketing campaigns that drive provider recruitment, engagement and pipeline growth • Identify market opportunities and white space within the HCP landscape to inform campaign strategy and positioning • Partner closely with Sales to create tailored, high-impact sales materials (pitch decks, sell sheets, case studies and more) that support conversion across the funnel • Build and support scalable sales and marketing collateral that can be leveraged across segments and personas • Collaborate cross-functionally with Product, Sales, Content and Marketing teams to align on priorities, messaging and go-to-market strategies • Support product launches by developing compelling positioning, messaging and campaign assets that drive adoption • Contribute to campaign content strategy and develop short-form content (emails, landing page copy, digital ads, sales materials), partnering with the Content Marketing Center of Excellence for larger initiatives • Partner with digital and demand marketing team to inform channel strategy, audience targeting and campaign optimization (while not owning execution) • Plan and execute marketing programs across digital, social, third-party publications and event channels to reach providers across the buyer journey • Analyze marketing and sales funnel performance, translating data into actionable insights and optimization strategies • Track, measure, and report on campaign performance, pipeline impact and ROI • Communicate marketing strategies, plans and results clearly to Sales and cross-functional stakeholders • Operate with agility—adapting plans and strategies as business needs evolve Requirements: • 7+ years of experience in B2B marketing, with healthcare or provider-side experience strongly preferred • Proven ability to develop and execute strategic marketing campaigns that drive measurable business outcomes • Deep understanding of healthcare providers, health system and practice operations and the dynamics of delivering care • Strong experience partnering with Sales and building effective sales enablement materials • Experience supporting or leading product marketing and go-to-market initiatives, including new product launches • Solid understanding of digital marketing channels and how they contribute to full-funnel performance • Strong appreciation for the role of content in driving engagement, with the ability to write clear, compelling marketing copy • Experience analyzing marketing and sales funnels, with a data-driven approach to optimization and reporting • Ability to identify market opportunities and translate insights into actionable marketing strategies Benefits: • competitive compensation • flexible time off to recharge • hybrid work options • mental and emotional wellness resources • a 401K plan • modernized benefits and cultural perks Apply tot his job Apply To this Job