Are you a marketing leader with a passion for driving customer engagement and growth through innovative chat marketing strategies? Do you have a proven track record of developing and executing successful marketing campaigns that deliver strong business results? If so, we invite you to join arenaflex as a Senior Manager, Val Gen Chat Marketing, and be part of a dynamic team that is shaping the future of customer marketing.
**About arenaflex**
arenaflex is a global leader in the financial services industry, known for its commitment to delivering exceptional customer experiences and innovative marketing solutions. With a diverse range of products and services, we are dedicated to helping our customers achieve their financial goals and live their best lives. Our team is passionate about creating a culture of inclusivity, diversity, and collaboration, where everyone feels valued and empowered to succeed.
**The Role**
As a Senior Manager, Val Gen Chat Marketing, you will play a critical role in driving the growth and development of our chat marketing channels. You will be responsible for defining the business' go-to-market strategy and long-term roadmap for the chat channel, leading a team of analysts in the flawless execution of marketing campaigns, and collaborating with key partners to drive business results. Your expertise in customer marketing, relationship management, and user experiences will be essential in developing and executing innovative marketing strategies that drive customer engagement and growth.
**Key Responsibilities**
* Define the business' go-to-market strategy and long-term roadmap for the chat channel
* Lead a team of analysts in the flawless execution of marketing campaigns in chat channels
* Define the offer strategy in partnership with product and marketing partners
* Monitor marketing campaign performance on a weekly and monthly basis
* Collaborate and maintain strong relationships with key partners, including Global Services Group (GSG), Product Management, GCO/Compliance, Customer Marketing Analytics (CMA), and Technology
* Create simple yet effective dialogic marketing copy and user experiences for our Card Members and Customer Care Professionals (CCP)
* Define the strategy of future treatment opportunities in the channel
* Bring new and innovative treatments and chat capabilities to market
* Break down complex problems into simple parts, develop creative solutions, and make recommendations to key stakeholders
* Effective People leadership – Coaching and mentoring of 2 direct reports
**Essential Qualifications**
* Bachelor's Degree or equivalent experience
* Ability to operate in white space
* Extreme attention to detail and accuracy with a strong sense of responsibility to themselves, colleagues, and their role
* Ability to partner/work closely with capability leads, operational leads, and tech partners to drive channel development
* Ability to look at situations/roadblocks from different angles and articulate a clear perspective on solutions
* Superior verbal and written communication skills with the ability to tailor communication style appropriately depending on the audience
* Ability to build and influence internal relationships while being able to adapt to obstacles in a highly collaborative, fast-paced environment
* Experience implementing customer marketing strategies and ability to articulate and measure success
* Strong skills within MS Excel and PowerPoint
* Digital/Dialogic marketing skills preferred
* Technical/capability project management skills preferred
**Preferred Qualifications**
* Master's Degree or equivalent experience
* Proven track record of developing and executing successful marketing campaigns that deliver strong business results
* Experience working in a fast-paced, dynamic environment with multiple stakeholders and priorities
* Strong analytical and problem-solving skills with the ability to think critically and creatively
* Experience working with data and analytics to inform marketing strategies and measure campaign performance
* Strong leadership and management skills with the ability to coach and mentor team members
**What We Offer**
* Competitive base salary: $80,000 - $155,000 per year
* Bonus incentives
* 6% Company Match on retirement savings plan
* Free financial coaching and financial well-being support
* Comprehensive medical, dental, vision, life insurance, and disability benefits
* Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
* 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption, or surrogacy
* Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
* Free and confidential counseling support through our Healthy Minds program
* Career development and training opportunities
**Why Join arenaflex?**
* arenaflex is a global leader in the financial services industry, known for its commitment to delivering exceptional customer experiences and innovative marketing solutions.
* Our team is passionate about creating a culture of inclusivity, diversity, and collaboration, where everyone feels valued and empowered to succeed.
* We offer a competitive salary and benefits package, as well as opportunities for career growth and development.
* Our flexible working model allows you to work in a way that suits you, whether that's onsite, in a hybrid model, or fully virtually.
* We are committed to diversity, equity, and inclusion, and strive to create a workplace where everyone feels welcome and valued.
**How to Apply**
If you are a motivated and experienced marketing leader looking for a new challenge, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your experience and qualifications for the role. We look forward to hearing from you!
**Equal Opportunity Employer**
arenaflex is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating a workplace where everyone feels valued and empowered to succeed.
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