Senior Director of Growth Marketing

Role Description White & Warren is a luxury cashmere brand founded in 1997, inspired by the fast pace and relentless energy of New York City. We are seeking a Senior Director of Growth Marketing to build and scale a modern, measurement-driven acquisition engine. This role will drive profitable new customer growth across paid and emerging channels while partnering closely with Retention and Brand to maximize long-term customer value. This is a high-impact role for someone who can move fluidly between strategy and performance, bringing a clear point of view on where to invest, how to measure success, and how to scale efficiently. You will report into the SVP of Brand & Digital, own the marketing acquisition P&L, and play a key role in shaping the next phase of growth. Qualifications Acquisition Strategy: • Define and scale customer acquisition across paid media (Meta, Google), affiliate (including influencer partnerships beyond PR-owned), direct mail, and emerging channels • Establish clear channel roles across the funnel and evolve the mix based on performance and scalability • Identify opportunities to acquire higher-value customers, with a focus on AOV, LTV, and long-term contribution Budget and P&L Ownership: • Ownership of acquisition investment strategy and performance against growth and efficiency targets • Own allocation of marketing spend across channels to drive efficient, scalable growth • Partner with Finance on monthly variance reporting, in-quarter reforecasts, and capital allocation decisions tied to incremental return • Translate performance data into clear investment decisions and strategic direction • Guide channel prioritization based on incremental return, not platform-reported performance Measurement and Testing: • Build and evolve a performance measurement framework grounded in business impact (CAC, LTV, MER, contribution margin) • Establish an incrementality-driven testing roadmap across channels, creative, and offers • Move the organization beyond last-click attribution to a more holistic view of performance Forecasting and Planning: • Develop bottoms-up acquisition forecasts tied to revenue and customer growth targets • Partner with Finance and leadership to align investment with business goals Creative Performance: • Own the performance creative testing roadmap, including channel-specific creative briefs, asset development priorities, and the feedback loop between performance data and creative output • Brief Brand and Creative on channel-specific creative needs; brand-level concepting and execution remain with the Brand and Creative teams • Build feedback loops between performance data and creative development to continuously improve results Team Leadership: • Lead and develop the growth marketing function; set strategy, define the testing roadmap, and direct execution through your direct reports and external partners • Manage the Growth Marketing Consultant on day-to-day channel execution; bring tactical work in-house over time as the function matures • Partner closely with the Video & Content Producer and CRM Manager, as well as the broader Ecommerce, Creative, and Merchandising teams to ensure alignment across the customer lifecycle • Contribute to integrated marketing planning in partnership with the Director of Integrated Marketing Reporting Structure and Cross Functional Relationships This role reports to the SVP of Brand & Digital, with full ownership of the paid acquisition P&L. This role will lead a channel execution layer underneath them, and partner closely with several functions across the Marketing team: Direct Reports: • Growth Marketing Consultant (channel execution): owns day-to-day Meta and Google campaign management, direct mail execution and vendor coordination, weekly performance reporting and KPI scorecards, budget pacing and in-platform optimization, campaign launches tied to product drops and promos, and tactical testing within the testing roadmap you set. The Senior Director of Gro sets strategy and the testing roadmap; the consultant executes against it. • Social and Influencer Manager: owns ShopMy, influencer partnerships, and organic social with revenue accountability. (Hire is currently open; the role will partner on the search and onboarding.) Direct Partners: • CRM Manager (lifecycle / email / SMS / loyalty): runs the retention program. You'll align on shared customer KPIs, but the CRM function sits separately and is not part of this role's scope. A strong working relationship across acquisition and retention is essential. • Video & Content Producer: sits within the Creative team with dedicated time allocated to performance creative for paid social. You'll brief the testing roadmap and partner on rapid iteration cadence. • Director of Integrated Marketing: owns the integrated planning calendar; you'll contribute channel and acquisition strategy into seasonal GTM planning. Cross-Functional Collaboration: • Brand & Creative: brief channel-specific creative needs; brand-level concepting and execution remain with the Brand and Creative teams • Ecommerce: partner on site CVR, landing page performance, and post-click experience for paid acquisition traffic • Finance: monthly variance reporting, in-quarter reforecasts, and capital allocation decisions • Merchandising: align on category-level acquisition strategy and new-launch GTM support Qualifications: • 7-10 years in growth or performance marketing, ideally within DTC or omnichannel retail, with proven track record scaling acquisition programs across paid digital channels • Must have deep expertise in growth economics, including CAC, LTV, contribution margin, and channel-level profitability with prior P&L ownership preferred • Strong understanding of incrementality and attribution limitations; experience with marketing mix modeling (MMM) and/or advanced attribution methodologies • Experience leading and developing teams, as well as managing external agency partners • Strong strategic mindset with the ability to translate data into clear investment decisions and actionable plans • Highly analytical, with a demonstrated ability to use testing frameworks and performance insights to drive outcomes • Comfortable operating in fast-paced, entrepreneurial environments with lean teams and evolving priorities • Strong cross-functional collaborator, with experience partnering across Ecommerce, Brand, and Finance • Experience in women's luxury or premium apparel preferred • Shopify experience a plus