At arenaflex, we're on a mission to revolutionize the way businesses interact with their customers. As a Senior Customer Marketing Manager, you'll play a pivotal role in developing and executing digital marketing campaigns that drive engagement, retention, conversions, and bookings. If you're a strategic thinker with a passion for customer-centric marketing, we want to hear from you.
**About arenaflex**
arenaflex is a leading provider of innovative solutions for businesses of all sizes. Our cutting-edge technology and dedication to customer satisfaction have made us a trusted partner for companies around the world. As a member of our dynamic marketing team, you'll have the opportunity to work with a talented group of professionals who are passionate about delivering exceptional results.
**Key Responsibilities**
As a Senior Customer Marketing Manager, you'll be responsible for developing and executing digital marketing campaigns that drive engagement, retention, conversions, and bookings. Your key responsibilities will include:
* Developing cross-sell campaign strategies aligned with company revenue goals and customer success objectives
* Identifying target customer segments for cross-sell opportunities based on product usage data, purchase history, and customer lifecycle stage
* Strategizing, designing, and developing programs across key digital channels, including Mutiny (A/B testing), Drift (website chat), Marketo (program workflows, emails, and tagging), and Goldcast (webinars)
* Designing and executing multi-channel campaigns, including email sequences, webinars, and in-app messaging, to promote complementary products or services
* Overseeing content creation and coordinating with creative teams to ensure campaigns are visually and tonally consistent with the brand
* Setting clear campaign goals, KPIs, and benchmarks to measure success across channels (e.g., email, webinars, content marketing)
* Working closely with Product Marketing to understand key product features, customer pain points, and upsell opportunities
* Partnering with Customer Success and Sales teams to identify client needs, cross-sell potential, and create tailored campaign messages
* Testing and iterating campaigns by segment to optimize message relevance, timing, and channel effectiveness
**What We're Looking For**
We're seeking a highly skilled and experienced Senior Customer Marketing Manager who can drive results and make a significant impact at arenaflex. To be successful in this role, you'll need:
* 3-6 years of Marketing experience
* Proven track record in marketing or revenue-focused roles, preferably within a B2B SaaS environment
* Strong experience in supporting and executing full-funnel and multi-channel marketing campaigns
* Proficient in leveraging data to track campaign effectiveness, ROI, and optimize performance
* Experience with Drift, Mutiny, Goldcast, and Marketo
* Mindset geared towards continual improvement and optimization of campaign processes
* Ability to thrive in dynamic environments and resolve ambiguity quickly
* Passion for working with sales and customer teams to execute cross-functional campaigns
* Strong interest in engaging with and understanding customer needs to tailor campaigns effectively
* Experience working with stakeholders to coordinate campaign efforts
* Desire to make a significant impact and drive change through effective campaign execution
* Solutions-oriented mindset driven by curiosity to explore new campaign approaches
* Bachelor’s Degree required (Marketing or Business Degree preferred)
**Why Join arenaflex?**
At arenaflex, we offer a dynamic and supportive work environment that's perfect for professionals who are passionate about customer-centric marketing. As a Senior Customer Marketing Manager, you'll have the opportunity to:
* Work with a talented team of marketing professionals who are dedicated to delivering exceptional results
* Develop and execute digital marketing campaigns that drive engagement, retention, conversions, and bookings
* Collaborate with cross-functional teams, including Product Marketing, Customer Success, and Sales
* Stay up-to-date with the latest marketing trends and technologies
* Enjoy a comprehensive benefits package, including health insurance, retirement plan, and paid time off
* Participate in professional development opportunities, including training and education programs
* Make a significant impact and drive change through effective campaign execution
**How to Apply**
If you're a motivated and experienced marketing professional who is passionate about customer-centric marketing, we want to hear from you. Please submit your resume and a cover letter explaining why you're the perfect fit for this role. We can't wait to hear from you!
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