About the Team/Role
This role is responsible for developing and driving forward the strategic demand generation and growth marketing plan of WEX’s Mobility business. This position requires strong demand-generation marketing experience and a proven ability to lead and collaborate with core business and marketing stakeholders. You will have the opportunity to build and drive a demand generation and growth marketing strategy alongside a tactical execution plan that leverages your demand and lead generation experience, specifically within a complex, matrixed environment. This includes full-funnel pipeline ownership and management, strategic thinking, campaign strategy development, and execution across multi-channel marketing programs, marketing effectiveness measurement mapped to business goals, audience segmentation building, marketing communications, relationship and project management, creativity and strong work ethic skills. This role is ideal for someone who is well-versed in the B2B marketing landscape, has a strong performance track record of demand generation and growth marketing strategy and execution, and is passionate about revenue growth and data to optimize performance and investment.
How you'll make an impact
Build the annual strategic marketing plan starting with awareness & interest campaigns designed to drive quality leads, pipeline creation, and revenue from marketing-sourced opportunities
Create and develop demand and lead generation activities, conversion programs, lead nurture and acceleration programs that provide measurable improvement in top-line and bottom-line growth
Cultivate and manage relationships with key business executives and stakeholders including accountability for marketing performance against business goals and targets
Responsibility for reducing broad product concepts and business strategies into a structured demand and lead gen program
Oversee all campaign strategies and tactics with a focus on crafting and executing multi-channel marketing programs, often requiring coordination across diverse teams in a matrixed setup.
Pipeline ownership and management, driving YOY pipeline growth for all marketing-sourced opportunities
Build lists and audience segmentation for database marketing team based on product/product marketing-provided guidelines
Responsibility for all multi-channel marketing strategies and tactics in partnership w/ channel owner for owned audiences
Sales communication/frontline readiness for campaigns and programs, ensuring sales knows how to follow up with every marketing-sourced lead
Responsibility for the deployment and execution of concurrent multi-channel campaigns required to hit annual sales targets mapped to the annual operating plan
Ensure on-time, on-budget execution of marketing plans and asset production through the effective use of internal and external resources and efficient expense management
Review and evaluate market response, identify and act on market trends, campaign performance, cost to acquire, and return on investment to guide program strategy, budget investment, and related course corrections as needed
Proactively identify and resolve issues that could jeopardize agreed-upon deliverables and/or defined goals and objectives; manage risk related to changes in project scope or requirements
Additional responsibilities include, but not limited to: writing some short-form content needed to drive demand through various channels (digital, email, sales enablement, landing page content, ABM, 3rd party advertising, etc.), multi-channel asset creation, monthly campaign performance reporting
Experience you’ll bring
Bachelor’s degree in Business, marketing or related field
5+ years of progressive B2B marketing experience with a significant and demonstrable track record of driving substantial demand generation, revenue growth,
Extensive knowledge of and demonstrated success in B2B marketing and demand / lead generation
Strong, proven experience in developing effective marketing strategies and tactics aligned to a full funnel demand and lead generation approach with demonstrated success navigating and contributing within a matrixed marketing organization.
Ability to thrive and drive results in a matrixed marketing department, balancing multiple priorities and stakeholder expectations.
Excellent business judgment and the ability to recognize business implications of data. Strong quantitative skills and ability to synthesize disparate data required.
Strong self-motivation with a desire to make an impact, an infectious positive attitude, and an ability to work independently with minimal direct supervision
Demonstrated success managing multiple complex projects with limited supervision
Understanding of financial models to develop, support and evaluate marketing decisions
Strategic thinker who can use resources efficiently and effectively to execute plan
Strong interpersonal skills and ability to communicate effectively with business partners and all levels of the organization
Strong presentation skills
Strong executive presence and the ability to influence without authority
Gain support for ideas in formal and informal settings
Ability to learn quickly, prioritize and work under pressure, adapt to a rapidly changing ever-evolving environment and demonstrate a sense of urgency—while not being quickly frustrated or easily flustered
Ability to manage and handle ambiguity
Strong organizational skills
Excellent organizational and project management skills
Ability to translate customer and market needs into effective marketing programs
Relationship and team building skills
Personal credibility in one-on-one, team and public forums
Sound diplomatic and negotiating skills
Originally posted on Himalayas
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