[Remote] VP/SVP Metrics & Growth-Rate App

Note: The job is a remote job and is open to candidates in USA. Rate Inc. is seeking a data-driven, results-oriented VP/SVP of Metrics and Growth to lead the Rate App's expansion and optimization in a fast-paced fintech environment. This role involves owning the complete growth strategy and execution for the Rate App, establishing KPI frameworks, driving user acquisition and engagement, and leading cross-functional growth initiatives.

Responsibilities

• Design and implement a comprehensive KPI framework that tracks user acquisition, activation, engagement, retention, revenue, and referral metrics across the Rate App ecosystem
• Establish data infrastructure and reporting systems that provide real-time visibility into product performance, user behavior, and growth funnel metrics
• Define success metrics for all growth initiatives and ensure rigorous measurement and attribution across channels
• Build executive dashboards and reporting cadences that drive data-informed decision making at all levels of the organization
• Partner with Data Science and Analytics teams to develop predictive models and advanced analytics capabilities
• Lead growth hacking initiatives across paid acquisition, organic growth, viral loops, referral programs, and retention optimization
• Drive rapid experimentation through A/B testing, multivariate testing, and growth experiments to identify scalable acquisition and engagement strategies
• Optimize conversion funnels and eliminate friction points throughout the user journey from awareness through transaction completion
• Develop and execute channel-specific growth strategies including SEO, SEM, social media, content marketing, partnerships, and in-app growth levers
• Scale successful growth tactics from pilot to full deployment while maintaining rigorous ROI discipline
• Drive complex, high-velocity growth programs across Product, Engineering, Marketing, Sales, Operations, and Analytics teams in a fast-paced fintech environment
• Establish program governance structures, sprint cadences, and accountability frameworks that enable rapid execution without sacrificing quality
• Manage multiple concurrent initiatives with competing priorities and resource constraints, ensuring alignment and momentum across all workstreams
• Build strong relationships with stakeholders across the organization, translating growth metrics into business impact and securing buy-in for resource allocation
• Lead weekly growth reviews, monthly business reviews, and quarterly planning cycles that keep teams focused on the highest-impact opportunities
• Conduct deep-dive analyses to understand user behavior patterns, identify growth bottlenecks, and uncover optimization opportunities
• Build cohort analyses, lifetime value models, and churn prediction frameworks that inform product and marketing strategy
• Establish benchmarking against industry standards and competitive products to identify performance gaps and opportunities
• Implement attribution modeling to accurately measure the ROI of growth investments across channels
• Drive continuous improvement through systematic post-mortems, learnings documentation, and best practice sharing

Skills

• 7-10+ years of experience in growth, analytics, or product management roles within fast-paced fintech, consumer tech, or digital marketplace environments
• Proven track record of driving significant user growth and engagement metrics through data-driven strategies and growth hacking techniques
• Deep expertise in growth analytics including funnel optimization, cohort analysis, LTV modeling, attribution, and A/B testing methodologies
• Strong command of analytics tools and platforms including SQL, Google Analytics, Mixpanel, Amplitude, Tableau, or similar
• Experience building KPI frameworks from scratch and establishing metrics-driven cultures in high-growth environments
• Exceptional program management skills with ability to drive multiple complex initiatives simultaneously in a fast-paced environment
• Demonstrated success leading cross-functional teams and managing matrixed organizations without direct reporting relationships
• Strong stakeholder management capabilities with ability to influence senior executives and align diverse teams around common goals
• Experience operating in agile, high-velocity environments where priorities shift rapidly and execution speed is critical
• Track record of managing programs from conception through full-scale rollout with measurable business impact
• Strong technical fluency with ability to partner effectively with engineering and data science teams
• Deep understanding of mobile app ecosystems, user acquisition channels, and growth marketing tactics
• Financial services or fintech experience with understanding of regulatory constraints and compliance requirements
• Excellent analytical and problem-solving skills with ability to synthesize complex data into actionable insights
• Outstanding communication skills with ability to translate metrics and analytics into compelling business narratives
• Bachelor's degree required; MBA, MS in Analytics, or technical degree preferred
• Experience scaling mobile apps from early stage to millions of users with demonstrated growth metrics
• Background in mortgage, lending, or consumer financial services applications
• Expertise in growth tactics specific to financial services including trust-building, referral programs, and relationship-based acquisition
• Experience with product-led growth strategies and self-serve user journeys
• Track record of building and optimizing referral or viral growth loops
• Deep knowledge of app store optimization, mobile attribution, and in-app engagement tactics
• Experience with marketing automation, personalization engines, and lifecycle marketing platforms
• Prior consulting or investment experience with exposure to growth strategy frameworks

Benefits

• Eligibility to participate in a company-sponsored 401(k)
• Vacation benefits
• Eligibility for medical, dental, vision, and prescription drug benefits
• Flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts)
• Life insurance and death benefits
• Critical care insurance
• Personal accidental insurance
• Commuter benefits
• Pet insurance
• Certain time off and leave of absence benefits
• Well-being benefits (e.g., employee assistance program)
• Other supplemental benefits (e.g., legal planning assistance; identity theft protection; wellness resources)

Company Overview

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