Note: The job is a remote job and is open to candidates in USA. Sidecar Health is redefining health insurance with a mission to make excellent healthcare affordable and accessible for everyone. They are seeking a Vice President of Marketing to lead B2B growth, focusing on demand generation and managing multimillion-dollar budgets while developing a high-performing marketing team.
Responsibilities
- Own end-to-end B2B demand generation strategy — from awareness through pipeline creation — across broker, consultant, and employer segments
- Design and operate a content-driven ABM engine that targets high-value accounts with precision and scale
- Build and manage a full ABM tech stack including intent data, account scoring, personalization, and orchestration tools
- Partner closely with Sales and SDR leadership to ensure marketing programs translate directly into pipeline and revenue
- Lead paid media strategy and execution across digital display, SEM, CTV, LinkedIn, and programmatic
- Manage multimillion-dollar media budgets with a focus on measurable pipeline contribution and CAC efficiency
- Continuously optimize channel mix and creative based on performance data
- Develop a content strategy that supports every stage of the buyer journey — from first touch to close — with assets built for broker, Regional Sales Manager (RSM), and employer audiences
- Build and own SDR sequences and marketing nurture programs that keep prospects engaged across long sales cycles
- Own website strategy and optimization, including conversion rate improvement and intent-signal activation
- Champion the use of modern AI tools across the function — from content production to campaign optimization to intent signal analysis
- Maintain and evolve the marketing tech stack to ensure the team is operating with best-in-class tools and workflows
- Lead and develop a high-performing marketing team that executes across channels with speed and accountability
- Define team structure, role scope, and future hiring needs as the company scales
- Report to the CMO; partner closely with Sales, Product, and Operations leadership
Skills
- 10+ years of B2B marketing experience, with at least 5 years in a senior leadership role
- Deep expertise in demand generation and ABM
- Proven track record managing multimillion-dollar paid media budgets
- Experience working alongside SDR/BDR teams
- Fluency with modern AI tools and a clear point of view on how to apply them across a B2B marketing function
- A builder's mentality — you thrive where infrastructure still needs to be created
- Strong analytical skills and comfort using data to make decisions and report on performance
- Executive presence — you can represent marketing credibly to C-level stakeholders and board audiences
- Bachelor's degree required
Benefits
- Uncapped incentive bonus
- Equity package
- Comprehensive Medical, Dental, and Vision benefits
- A 401k retirement plan
- Paid vacation and company holidays
- Opportunity to make an impact at a rapidly growing mission-driven company transforming healthcare in the U.S.
Company Overview