Note: The job is a remote job and is open to candidates in USA. ARMRA® is a company focused on restoring health through natural products. They are seeking a data-driven and strategic VP of Growth Marketing to lead customer acquisition and performance marketing channels, driving growth and revenue for armra.com.
Responsibilities
- Own all revenue-driving initiatives across acquisition, retention, and eCommerce performance
- Develop and execute a holistic growth strategy that scales revenue in a cost-efficient, brand-enhancing way
- Drive customer growth through full-funnel planning, from awareness to conversion to loyalty
- Build and manage monthly revenue forecasts, budgets, and KPIs, with a focus on performance and predictability
- Lead and scale multi-channel media strategy across paid social, paid search, podcast, affiliate, TV, DM, OOH and emerging channels
- Partner with the creative and brand teams to test and optimize high-performing content, messaging, and audience segmentation to drive TAM
- Own TTF planning and MMM strategy to guide channel mix and budget allocations
- Lead daily, weekly, and monthly optimization of campaigns to hit aggressive revenue and CAC targets
- Build and mentor a high-performing team of growth marketers and channel owners
- Champion a test-and-learn culture grounded in data, velocity, and impact
- Collaborate cross-functionally to align growth goals with brand, creative, community, product, and customer experience strategies
Skills
- 12+ years of experience in DTC & CPG, and has played a key role in scaling a brand
- Experience with subscription-focused growth
- Analytically minded, and comfortable leveraging data to make decisions, and comfortable using quantitative capabilities
- Able to think beyond paid media to drive growth, deep understanding of brand, CAC to LTV as core KPI
- Exceptional organizational skills
- Able to balance the creative art and analytical science of brand-building
- Strong leadership and team management abilities, with a focus on developing high-performing teams
- Comfortable in a dynamic, entrepreneurial culture that emphasizes autonomy, passion for the brand and an immense drive to grow the Company and achieve results
- Deep understanding of ecommerce best practices, usability principles, and information architecture
- Outstanding communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams
- Excellent organization and teamwork skills
- Detail and deadline-oriented
Company Overview