Note: The job is a remote job and is open to candidates in USA. OpenLoop is a telehealth company focused on delivering care anywhere through innovative solutions. They are seeking a VP of Marketing for eCommerce to lead the marketing organization and drive growth through strategic initiatives and hands-on execution.
Responsibilities
- Build and Lead: Establish the eComm marketing organization and manage a high-performing team of performance marketers, creatives, and analysts
- Channel Management: Execute and manage complex campaigns across multiple channels, including Meta, Google, and Affiliates
- Life Cycle Marketing: Own the full customer journey, including email, SMS, and abandoned cart recovery strategies
- Creative Iteration: Manage designers in the production of high volumes of video and static imagery, feeding performance data back into the creative cycle to optimize results
- Advanced Analytics: Build and manage the analytics infrastructure using Media Mix Modeling (MMM), incrementality testing, and other advanced statistical models
- AI Integration: Run end-to-end marketing operations using AI to drive efficiency and innovation
- Strategic Growth: Own demand generation analytics and 'activation' campaigns to drive revenue from new customers
- Collaboration: Partner cross-functionally within our relatively flat organizational structure to bring new ideas to the table
Skills
- 10+ years of marketing experience, heavily focused on Direct-to-Consumer (DTC) or E-commerce environments
- Proven experience in AI-driven marketing operations is a requirement for this role
- Deep experience with metrics such as CAC, LTV, and payback periods, with the ability to use advanced modeling to drive these levers
- Recent experience (within the last 3 years) executing campaigns directly within ad platforms and marketing automation tools
- Proven ability to work independently and a comfort with 'creating the path' rather than just walking it
- Strong ability to communicate clearly across the team and at executive levels
- Experience in the Healthcare or Telehealth industry
- Previous agency experience is a plus
Benefits
- Medical, Dental, and Vision plans
- Flexible Spending/Health Savings Accounts
- Flexible PTO
- 401(k) + Company Match
- Life Insurance, Pet insurance, and more
Company Overview
OpenLoop is the nation’s top white-label digital health infrastructure provider, powering virtual care delivery for healthcare organizations, employers, retailers, and consumer brands. It was founded in 2020, and is headquartered in Des Moines, Iowa, USA, with a workforce of 501-1000 employees. Its website is https://openloophealth.com.