Note: The job is a remote job and is open to candidates in USA. Hatch is an AI growth engine for service businesses, seeking a Vice President of Marketing to lead their marketing efforts in the AI SaaS sector. The VP will be responsible for brand positioning, demand generation, and customer growth, establishing Hatch as a market leader in AI-powered lead management.
Responsibilities
- Own and refine Hatch’s product positioning and messaging
- Oversee all demand generation campaigns across digital, content, and especially industry events to drive qualified leads and pipeline growth
- Strengthen the Hatch brand as the market leader in AI-driven customer communication and lead management for service businesses
- Partner with product and growth teams to define value propositions, messaging, competitive differentiation, and successful product launches
- Lead a team to deliver compelling thought leadership content, playbooks, webinars, and case studies, leveraging customer success and industry trends
- Set KPIs, manage budgets, and analyze campaign and pipeline performance to inform strategy and continuous improvement
- Build, mentor, and scale a high-performing, cross-functional marketing team
Skills
- You are scrappy, hands-on, and ready to build from the ground up—willing to dive in head first to establish the marketing function, processes, and foundational team
- You thrive in fast-moving, high-growth environments, and you aren't afraid to try new things or pivot as needed
- You are equally comfortable rolling up your sleeves on tactical work as you are building and scaling your team
- You see yourself as THE marketing leader—owning the function, setting the vision, and being accountable for results
- You are comfortable working with a CEO who is product-led but has limited direct marketing expertise; you're ready to educate, influence, and drive the strategy independently
- A strong sense of ownership, grit, and the ability to motivate and lead by example
- 8+ years experience in B2B SaaS marketing, ideally with experience in AI, lead management, or home services verticals
- Demonstrated success in building pipeline and brand presence in a high-growth, fast-paced environment
- Data-driven mindset with expertise in marketing analytics and performance optimization
- Experience leading teams across content, demand generation, and product marketing
- Exceptional written, verbal, and visual communication skills
- Proficiency with modern MarTech (HubSpot, Marketo, Salesforce, analytics/BI platforms, etc.)
- Passion for driving real customer impact through technology and operational excellence
Benefits
- Full medical, vision, and dental
- 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
- Up to 14 weeks of parental leave
- Monthly wellness subsidy
- Work from home reimbursement
- Flexible spending account
- 401(k) retirement savings plan
- Employee stock purchase plan
- You may also be offered a bonus, restricted stock units, and benefits.
Company Overview
Hatch develops an AI-driven communication platform to help businesses automate sales conversations from one collaborative workspace. It was founded in 2016, and is headquartered in Richmond, Virginia, USA, with a workforce of 51-200 employees. Its website is https://www.usehatchapp.com.