Note: The job is a remote job and is open to candidates in USA. Wizard Wellness, Inc is dedicated to transforming the allergy care experience through innovative science and engaging rituals. They are seeking a Vice President of Marketing to lead the execution of their marketing strategy, drive brand growth, and build community around their products.
Responsibilities
- Own ROAS, CAC, LTV, and all paid channel performance across Meta, TikTok, Google, and Amazon DSP
- Diagnose and course-correct attribution gaps - you know the GA4/Shopify attribution dance and it doesn't scare you
- Build and manage a testing cadence across creative, audience, and landing page that compounds over time
- Drive Amazon and TikTok Shop channel strategy from launch through scale, including A+ content, SEO, and paid amplification
- Set and hold the vision for Wizard's social presence across TikTok, Instagram, and YouTube
- Build an owned community that actually converts - not just followers, but believers who bring others in
- Guide strategic creator relationships across tiers - nano to macro - with a sharp eye for authentic wellness voices
- Evaluate and develop paid ambassador partnerships, including celebrity endorser candidates
- Know the difference between content that builds brand and content that drives revenue - and program both
- Manage our Social Manager and hold them to a content calendar, engagement cadence, and channel-specific KPIS
- Partner with our Head of Retail to execute in-store and on-site activation strategies, including endcap programming
- Understand shopper profile differences between retail partners and tailor tactics accordingly
- Manage our PR agency relationship - hold them accountable for seeding conversion during peak allergy season and beyond
- Drive earned media strategy in partnership with PR, identifying cultural hooks, creator seeding moments, and editorial angles that cut through
- Architect breakthrough brand moments that ladder up to a single, unmistakable big idea - not a series of disconnected tactics that happen to share a logo
- Own the connective tissue across paid, organic, PR, retail, and experiential so every touchpoint feels like it was built from the same brief
- Bring Wizard to life in culture - at retail launches, live events, and cultural moments like Coachella - in ways that earn attention rather than just occupy space
- Know the difference between a campaign and a calendar, and have the creative conviction to push for the former
Skills
- 7–10 years of marketing experience, with at least 3 years in a senior or director-level role at an indie beauty, wellness, supplement, or personal care brand
- Direct experience launching or scaling products at Walmart and/or Target - you understand retail marketing, planogram realities, and how to drive sell-through at mass
- Proven performance marketing chops - you can build a paid media strategy, read the data, and make smart decisions without outsourcing your judgment to an agency
- Social-native - you grew up on these platforms, and you understand how communities actually form around wellness brands
- Influencer fluency - you've built seeding programs, negotiated paid deals, and know which creators will actually move the needle for a brand like Wizard
- Strong instincts and excellent judgment - you intuitively understand what is on-brand for Wizard and prioritize with confidence and speed
- Highly organized, accountability-first operator - you run tight meetings, set clear KPIs, and follow up without being asked
- A collaborator who can lead - you know when to take direction, when to push back with data, and when to move without waiting for permission
- You've built integrated campaigns where the big idea came first - and you can point to a moment where your brand showed up in culture in a way that felt surprising, earned, and totally on brand
- Experience in the allergy, sinus health, or functional wellness space
- Amazon Seller Central / Vendor Central fluency - launch experience strongly preferred
- TikTok Shop experience - affiliate setup, LIVE commerce strategy, or creator commerce
- You've managed PR agencies and know how to get more out of them than they want to give
- You've worked at a brand that was pre-$10M in revenue and helped it cross it - you know what early looks like
- Beauty industry background that gives you a visual and sensorial instinct for the brand
Benefits
- Competitive base salary commensurate with experience
- Equity participation in a funded, high-growth startup
- Medical, dental, and vision coverage
- Unlimited vacation
- Flexible remote-first work environment
- Direct access to the founder and a fractional CMO who is invested inyour success
- A clear path to full marketing leadership as the brand scales
Company Overview