Note: The job is a remote job and is open to candidates in USA. Justrite Safety Group is a dynamic organization dedicated to protecting people, property, and the planet through advanced industrial safety solutions. They are seeking a high-impact Strategic Marketing Manager to lead the growth strategy for one of their Business Units, focusing on market insights, integrated marketing strategies, and pipeline development to drive revenue and margin growth.
Responsibilities
- Develop and own the comprehensive marketing strategy aligned to business unit revenue, margin, and market share objectives
- Identify target segments, industries, buyer personas, and whitespace opportunities through market analysis and customer insight
- Define differentiated product positioning, messaging frameworks, and value propositions that create competitive advantage
- Establish measurable annual and quarterly marketing objectives tied directly to pipeline contribution and revenue impact
- Serve as the voice of the market within the business unit, influencing product roadmap, portfolio prioritization, and go-to-market strategy
- Architect integrated demand generation programs that drive qualified pipeline across strategic account segments
- Design and oversee multi-channel campaigns (digital, content, events, partnerships, channel programs) aligned to buyer journey stages
- Partner with Sales to align marketing programs with account priorities and pipeline targets
- Analyze funnel performance, conversion rates, and revenue attribution to continuously optimize performance
- Allocate budget across channels based on ROI and performance analytics
- Develop and deploy DVP messaging effectively across social media, website content, outbound activity, in-person engagement, and distributor and end-user communications
- Partner with sales leadership to train field sales teams on DVPs, equipping them to communicate value more effectively and improve conversion in customer interactions
- Support sales teams through training, product collateral, and easy access to marketing and product resources for key customer meetings and sales opportunities
- Strengthen sales effectiveness by ensuring the field has practical tools, clear messaging, and responsive support to advance opportunities and improve win rates
- Lead go-to-market strategy for new product launches and portfolio expansions
- Develop launch plans including positioning, messaging, enablement tools, and campaign strategies
- Conduct competitive intelligence and win/loss analysis to inform strategic decisions
- Translate complex technical capabilities into compelling business value narratives
- Equip Sales with effective tools, content, and insights that increase win rates
- Develop and implement voice-of-customer initiatives to uncover unmet needs and engagement opportunities
- Monitor industry trends, emerging technologies, and competitive activity to inform strategic direction
- Leverage marketing analytics and CRM data to identify growth levers and performance gaps
- Develop and manage annual marketing plans and budgets aligned to growth objectives
- Establish KPIs tied to pipeline creation, revenue contribution, customer acquisition cost, and brand impact
- Deliver clear, data-driven performance reporting to business unit leadership
- Continuously refine strategy based on performance data and market feedback
Skills
- Bachelor's degree in Marketing, Business Administration, or related discipline
- 8+ years of marketing experience, preferably in industrial or technical markets
- Proven track record of developing and executing marketing strategies that drive measurable revenue growth
- Strong business acumen and ability to operate as a strategic partner to sales and product leadership
- Experience leading cross-functional initiatives in complex, matrixed organizations
- Deep understanding of demand generation, product marketing, and go-to-market strategy
- Ability to translate technical product features into clear, differentiated market value
- Strong analytical capability with experience using marketing and CRM performance data
- Exceptional written and verbal communication skills
- Willingness to travel up to 25% - 50%
Benefits
- Annual incentive plan to enhance their overall total compensation package when Justrite Safety Group and their business units achieve annual business and financial targets
- Flexible hours and remote work options, giving you the freedom to manage your time effectively. These options vary depending on the specific roles and business needs
Company Overview
Justrite Safety Group (JSG) manufactures and provides industrial safety solutions. It was founded in 1906, and is headquartered in Mattoon, Illinois, USA, with a workforce of 1001-5000 employees. Its website is https://www.justrite.com.