Note: The job is a remote job and is open to candidates in USA. Tungsten Automation is a leader in intelligent automation solutions, and they are seeking a Senior Product Marketing Manager to drive their go-to-market strategy and position offerings effectively. The role involves managing solution areas, creating compelling messaging, collaborating with cross-functional teams, and advocating for customer needs to enhance marketing programs and product direction.
Responsibilities
- Business Leadership – manage solution areas with P&L ownership mentality. Take a proactive approach to driving business results through strategic marketing initiatives
- Messaging and Positioning – differentiate your product/solution, create compelling customer value with clear, concise content that resonates with target personas
- Thought Leadership – as a storyteller, describe in customer language value propositions and business outcomes across internal and external audiences
- Collaboration – work with the global demand generation, field marketing, strategy, and broader teams to align on go-to-market execution
- Evangelism – serve as the spokesperson for our offerings and evangelize internally and externally with customers, partners, analysts, and media
- Competitive Intelligence – understand competition and market to build winning competitive positioning and strategies
- Customer Advocate – understand customer needs, pain points, and opportunities, and reflect those in marketing programs and product direction
- Collateral Creation – develop product and sales presentations, webinars, videos, blogs, etc
- Sales Enablement – support selling efforts with the latest tools, messaging, and assets that resonate with buyers and accelerate deal cycles
- Program Management – juggle multiple projects, meet deadlines, deliver results; understand data and analytics to inform decisions
- Selling – your ideas and strategy
- Utilize AI-enabled tools (e.g., chatbots, content creation, competitive intelligence) to improve efficiency, accuracy, and streamline routine tasks while following company AI governance and data privacy standards
- Create new programs and campaigns, including emails, landing pages, and nurture programs that drive pipeline and conversion
- Drive day-to-day tactical execution and ensure deliverables and quality standards are met, proactively managing timelines and stakeholders
- Develop user personas and segmentations to deliver messages to the right audiences
- Proactively identify opportunities for program and process improvements
- Build a consistent feedback loop for continuous improvement of pipeline generation, high conversion rates, and revenue acceleration
- Assess and formulate strategy based on campaign performance
Skills
- 7-10 or more years' experience in a senior product role or relevant experience
- Enterprise Software Product Marketing Experience Is Required
- BA/BS Required, MBA Preferred
- Understanding of Intelligent Automation, business process automation, SaaS, machine learning and artificial intelligence
- Excellent interpersonal skills with the ability to work cross-functionally
- Strong presentation skills and confidence speaking before customers and large audiences
- Skills in prompting AI systems and assessing output quality
- Ability to leverage AI to ideate, develop, and scale to the needs of the department
- MBA Preferred
Company Overview
Digitally Transform Your Information-Intensive Workflows. It is a sub-organization of Lexmark Enterprise Software. It was founded in 1991, and is headquartered in Irvine, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.tungstenautomation.com.