Note: The job is a remote job and is open to candidates in USA. NovoEd is an enterprise talent development technology provider founded in 2012 that focuses on high-impact learning solutions. As a Sr. Product Marketing Manager, you will create marketing content to support product launches and build pipeline while collaborating with cross-functional teams to enhance the company's narrative and accelerate its mission.
Responsibilities
- Develop a deep understanding of NovoEd’s capabilities for new and existing products, identifying the benefits, differentiators, and value statements of each, and lead go-to-market efforts for them
- Identify dynamic market trends, the competitive landscape, and changing customer needs to help accelerate our growth
- Define user and buyer personas, prioritize their biggest challenges, define segments, understand purchasing behaviors, and research competing offerings
- Craft compelling enterprise messaging and positioning that excites and educates customers, and informs our unique product strategy
- Collaborate with product, sales, and marketing teams to build impactful demos and sales enablement materials
- Partner with product managers and developers to bring new features and products to market
- Lead cross-functional operational readiness teams to price, position, and sell new products
- Define and analyze the competitive landscape for new and existing products and partner with product managers to prioritize growth opportunities
Skills
- Bachelor's degree
- 7+ years of professional non-internship marketing experience
- Experience marketing solution-oriented SaaS businesses into large enterprises
- Experience in workforce education or marketing to Enterprise HR is highly desired
- Comprehensive B2B marketing skill set that includes branding, thought leadership, demand generation, digital, account-based marketing, communications, product marketing, and events
- Experience using data and metrics to drive improvements and show results
- Experience driving direction and alignment with cross-functional teams
- Experience building messaging and positioning for new product categories and domains
- Experience in inter-team working skills to develop partnership with partner, tech team and operating at leadership levels
- Experience communicating results to senior leadership
- Experience guiding creative input, development and execution from concept to completion
Benefits
- Paid Parental Leave
- Flexible vacation days
- Comprehensive health care coverage
- Phone, internet, work-from-home reimbursements
- A collaborative work environment
- Fun remote social events
- Annual in-person all-company meeting
Company Overview
NovoEd’s collaborative learning platform enables organizations to design and deliver experiential learning that drives business performance. It was founded in 2013, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is http://novoed.com.