Note: The job is a remote job and is open to candidates in USA. Planera Inc is a fast-growing startup that is transforming how the construction industry plans and schedules work. The Sr Product Marketing Manager will own product launches, shape messaging, and drive user engagement while collaborating closely with product management and engineering teams.
Responsibilities
- Work alongside product management and engineering from the moment a feature is conceived, bringing the market and the customer into the room early so we build the right things and know how to talk about them before they ship
- Shape positioning and messaging for new capabilities during design, not after launch
- Own product and feature launches end to end: audience, positioning, messaging, in-app announcements, release notes, and the collateral around each launch
- Drive engagement and adoption across the full user journey, from onboarding through power use, with in-app messaging and lifecycle campaigns
- Own our competitive analysis: track P6, Microsoft Project, and emerging challengers; turn what you learn into positioning, battle cards, and a clear, defensible point of view on where and why we win
- Build the enablement layer for our Sales and Solutions Engineering teams: battle cards, one-pagers, demo narratives, objection handling, and training that make every rep and SE sharper in the field
- Own positioning and messaging for the product, and keep it consistent across every surface a customer touches
- Partner with leadership on pricing and packaging as we scale
- Work with our founder and marketing team on website, positioning, and top-level messaging
Skills
- You come from construction technology, or an adjacent built-world software company, and you can speak the industry's language credibly
- You know how schedulers, project managers, and executives think and talk
- You are comfortable sitting inside a product team, partnering with PMs and engineers, and influencing what gets built, not just how it gets announced
- You partner closely with our marketing team on the work that lives beyond the product itself: website, white papers, customer marketing and stories, and campaigns
- You are an operator, not a briefer. You get into the tools, set campaigns up, run them, and measure them yourself
- You have launched products or features before and can point to the adoption or engagement that followed
- You have done competitive analysis that changed how a team sold or built
- You write clearly and persuasively, and you can turn a complex technical capability into a message a busy superintendent or a VP will read
- You are comfortable marketing AI-forward products and can position them with substance rather than hype
- You are analytical about your own work: you set goals, track results, and iterate
- Direct experience marketing to general contractors, project owners, or specialty subcontractors
- Familiarity with CPM scheduling, P6, or Microsoft Project, enough to hold your own in a product conversation
- Demand-generation or ABM experience you can bring into the role
Benefits
- Meaningful equity
- Full benefits
Company Overview