Note: The job is a remote job and is open to candidates in USA. The Hershey Company is a leading chocolate manufacturer, and they are seeking a Senior Manager for Seasons Marketing Activation. The role is responsible for crafting seasonal big idea platforms and ensuring cohesive activation across various channels to enhance consumer engagement during key seasonal moments.
Responsibilities
- Breakthrough Big Idea Platforms: Develop and own bold, culturally relevant seasonal platforms that unify storytelling across portfolio, media, omni, in‑store POS, and away‑from‑home efforts to drive distinctiveness and consumer excitement during key seasonal moments
- Integrated Activation Ecosystems: Convert seasonal platforms into cohesive, best‑in‑class activation plans across paid, earned, shared, and owned (social, POS) – ensuring seamless execution and consistent consumer impact at every touchpoint
- Investment Profile: Steward the seasonal investment strategy with consumer connections – setting clear funding priorities and balance across PESO model
- Scalable Toolkits: Create clear, compelling seasonal activation toolkits that empower teams to activate consistently and flexibly across channels, accounts, and formats
- Continuous Improvement: Establish performance measurement, test‑and‑learn pilots, and post‑season readouts to refine big idea platforms and activation year over year
- Self-starter with high degree of personal initiative
- Ability to manage people and lead cross-functional teams
Skills
- Bachelor's Degree required
- 7+ years experience in marketing, media activation, and/or creative
- Deep knowledge of seasonal consumer behavior and cultural moments, with the ability to identify insights that can be translated into breakthrough, ownable seasonal 'big ideas.'
- Understanding of PESO ecosystem, including how media, digital commerce, in‑store POS, and away‑from‑home activations work together to drive impact
- Acumen to assess activation performance, leveraging KPIs, test‑and‑learn pilots, and post‑season readouts to inform future investment and optimization
- Working knowledge of retail, ecommerce, and retail dynamics, including POS best practices, retailer needs, and how consumers convert across omni journeys
- Self-starter with high degree of personal initiative
- Ability to manage people and lead cross-functional teams
- MBA or equivalent marketplace experience
Company Overview