Note: The job is a remote job and is open to candidates in USA. RELX is a global leader in information and analytics, and they are seeking a Senior Manager of Product Marketing to lead the go-to-market strategy for AI-powered solutions in the Academic & Government team. This role involves developing strategic value propositions, managing product launches, and ensuring messaging coherence across various audiences in the academic and research sectors.
Responsibilities
- Develop strategic value propositions and messaging frameworks
- Tailor narratives to distinct audiences: institutional buyers, researchers, funders, and publishers
- Lead GTM strategy and execution for new features, releases, and solution enhancements
- Partner with Product and Revenue Enablement to manage coordinated launches
- Ensure campaigns are supported with accurate messaging, competitive positioning, and materials
- Develop sales tools including pitch decks, demo scripts, competitive battlecards, and objection-handling guides
- Train sales and marketing colleagues on product value and market positioning
- Lead competitive analysis, win/loss analysis, and market research in collaboration with Insights
- Synthesize input from product usage, sales feedback, and market data to inform positioning
- Contribute to persona development and buyer journey insights
- Work across Product, Sales, Innovation, Segment Marketing, Revenue Enablement, and Content
- Collaborate with teams marketing to publishers and commercial buyers to ensure messaging coherence
Skills
- Proven 7+ years in B2B/SaaS product or solutions marketing in research data/analytics, delivering portfolio GTM and launches to lift adoption and revenue
- Demonstrated mastery of institutional buyers, academic researchers, and complex sales cycles to accelerate deal velocity
- Proven GTM leadership with Product, Revenue Enablement, and Segment Marketing to deliver coordinated launches and shorten time-to-revenue
- Demonstrated command of AI/GenAI, knowledge graphs, Machine Learning, and data platform integrations in the context of research, data, and/or analytics
- Advanced competitive intelligence and win/loss analysis that sharpens positioning and objection handling to lift win rate and ASP
- Experience marketing to both content providers (e.g., publishers) and institutional buyers
- Proven ability to craft differentiated value propositions and messaging frameworks for data-rich and AI-enabled products to increase pipeline conversion
- Advanced writing and narrative skills that translate features into audience-specific stories for buyers, researchers, funders, and publishers to boost engagement
- Demonstrated enablement impact producing field-ready decks, demos, battlecards, and training that equip Sales to raise win rate
- Collaborative influence across Marketing, Product, and Sales to ensure message coherence and brand consistency
- Results-oriented program management juggling multiple projects in a fast-moving environment to deliver smooth launches with quality
- Proven ability to establish clear, confident messaging adopted across channels to reinforce Elsevier's leadership narrative in the research ecosystem
Benefits
- We offer an appealing working prospect for our people.
- With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
- Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.
- This job is eligible for an annual incentive bonus.
- Country specific benefits.
Company Overview
RELX is a provider of information-based analytics for professional and business customs. It was founded in 1993, and is headquartered in London, England, GBR, with a workforce of 1001-5000 employees. Its website is https://www.relx.com.