Note: The job is a remote job and is open to candidates in USA. Blue Yonder is looking for a seasoned marketing leader with a passion for supply chain and a deep understanding of how different industries leverage supply chains to meet corporate goals. The role involves leading strategic marketing initiatives across retail and manufacturing sectors, developing global solutions marketing strategies, and mentoring teams to drive go-to-market success.
Responsibilities
- Lead a broad team of industry solution marketers setting team priorities and mentoring the development of individuals so that the organization delivers on corporate priorities and long-term business outcomes
- Collaborate with peers in marketing and sales to create messaging and content frameworks / templates for delivering value-oriented messaging, and technical messages, to sellers, buyers, partners, market pundits and individuals
- Create and execute multi-channel prong initiatives – including managing industry solution launches – that drive pipeline, digital and thought leadership
- Serve as the subject matter expert in marketing on industries, supporting sales and marketing initiatives and providing insights on how to take advantage of market and competitive changes
- Work with cross-functional stakeholders to translate new capabilities for a range of solutions and define an integrated approach into outcome-oriented messaging and content used in sales, awareness and demand generation
- Evaluate opportunities to take share and deposition competitors, working with competitive intelligence, sales and partners
- Serve as a spokesperson for the solution area, internally and externally, supporting engagements with analysts, press, industry pundits, partners and customers
Skills
- Bachelor's Degree, preferably in marketing
- 10+ years of experience marketing to manufacturers and retailers
- 2+ years of experience working on SaaS software
- Proven expertise in building strong relationships with product management, engineering, delivery, and sales to drive industry level GTM and outside-in value messaging
- Self-starter with proven planning and project management skills, with proven ability to oversee complex projects from origin to execution
- Excellent listening, oral and written communication/presentation skills with strong ability to collaborate across cross-functional teams
- Possess a deep understanding of supply chains and the underlying technologies necessary to deliver them, ensuring c-suite stakeholders (finance, IT, security, supply chain, etc.) understand our value
- Strong technical knowledge of cloud-based software products
- Experience defining and measuring how marketing efforts support business goals
- Strong internal communicator and collaborator
- MBA/master's preferred
- Experience marketing to Grocery, Chemical and Industrial Manufacturing and Hi-Tech organizations is a plus
Benefits
- Comprehensive Medical, Dental and Vision
- 401K with Matching
- Flexible Time Off
- Corporate Fitness Program
- A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more
Company Overview
Company H1B Sponsorship