Note: The job is a remote job and is open to candidates in USA. Boehringer Ingelheim is expanding into the rheumatology market with their new PD4b inhibitor, nerandomilast. They are seeking a Senior Associate Director of Regional Rheumatology Marketing to lead the development and implementation of regional marketing strategies for US Rheumatology Health Care Providers, while providing leadership and guidance to the marketing team.
Responsibilities
- Develop, implement and manage regional and local HCP tactics (HCP/POA sales aids and tools, etc) to support the brand strategy, in collaboration with other brand team members and external agencies/vendors. Begin to develop some strategies for the brand plan as well
- Interact with all levels of the Sales Force to ensure effective communication and a team approach to implementation of tactics and provide Sales Force feedback to the home office
- Work with analytics & insights to monitor, analyze and interpret latest trends in the market, competition and product performance; communicate insights and recommendations to team members for tactics to be implemented
- Partner with Patient Advocacy groups to support efforts made by third party organizations on helping secure patient support
- Coordinate activities with internal and external partners/vendors to support and ensure the effective implementation of marketing plans/tactics. Lead cross-functional teams or projects; shares expertise through mentoring of others
- Manage risk associated with marketing programs and material by working within the HPRC review process
- Provide input to market research on study design and interpret findings to refine product marketing direction
- Develop and work with KOLs to validate and optimize brand strategies and tactics
- Support annual business planning process as per schedule. Communicate strategic direction to internal and external partners to ensure alignment
Skills
- Bachelor's degree required
- 8 plus years' experience in the US pharmaceutical industry, including 5 years US pharmaceutical marketing experience or other relevant experience
- Demonstrated leadership skills
- Demonstrated project management skills
- Demonstrated ability to manage budget and resources
- Demonstrated ability to achieve results in a highly matrixed organization
- History of successful performance
- Proficiency in MSOffice, Outlook, and database applications
- Ability to travel 50% of the time (will include overnight travel)
- Has developed knowledge and skills in own discipline; demonstrates qualities of cross-functional leadership; still acquiring higher level skills
- Strong communication skills
- Ability to work collaboratively within a matrixed organization of in-house, field, and external stakeholders to lead development and execution of national/regional strategies and initiatives
- MBA preferred
- Specialty Marketing/Rheumatology experience strongly preferred
- Prior field-based experience preferred
- Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g., Google, third party media providers, social media community platforms, etc.)
- Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred
Benefits
- Role specific discretionary bonus
- Relocation
- Other compensation elements
- Competitive compensation and benefit programs
- Opportunity for all employees to collaborate internationally
- Support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance
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