Note: The job is a remote job and is open to candidates in USA. Rare Necessity Digital Agency is seeking a Social Media Strategist to manage content across a multi-brand ecosystem. The role involves overseeing content strategy, creating engaging short-form videos, and ensuring brand consistency while collaborating with the founder and production team.
Responsibilities
- Own the content calendar across all four brands, coordinating with launches, campaigns, and business priorities
- Script, create, and edit short-form video content (Reels, TikTok, Shorts) for each brand voice
- Come to in-person recording sessions in Atlanta to capture and produce content batches
- Repurpose podcast episodes and long-form content into platform-native clips
- Write captions and copy that match each brand's tone. No misspelled words, no lazy captions, no generic hooks
- Track performance and adjust strategy based on what's actually working, not just what looks good
- Collaborate directly with the founder and production team on content direction
- Maintain brand consistency across platforms while adapting to each brand's audience
Skills
- 3+ years managing social media with real results (follower growth, engagement rates, content that drove business outcomes)
- Experience with founder-led or personal brand content, not just corporate accounts
- Understanding of marketing fundamentals: funnels, launches, lead generation, audience building
- Strong short-form video skills: filming, editing, scripting, pacing
- Eye for detail and quality. You catch mistakes before they go out
- Tools: Canva, CapCut or Premiere Pro, scheduling platforms, basic analytics
- Atlanta-based or willing to travel for monthly recording sessions
- Experience with podcast content marketing
- Webinar promotion
- Multi-brand management
Company Overview